Meliá Hotels International, the leading Spanish hotel company in Asia Pacific, announces three new projects for 2015 and now has 24 hotels in the region. While tourism industry grows in the region, Meliá also strengthen its portfolio in the region. According to the UNWTO, international tourist arrivals in Asia and the Pacific increased by 5% in 2014 and PATA forecasts 33 million more foreign arrivals in 2015 over those of 2014, lifting the expected total inbound volume to around 547 million by the end of the year.
In line with these trends, the strengthening of Meliá Hotels International in the region through a business model based entirely on management agreements and a strategy based on market know-how, sales and distribution, has become a key factor for boosting the company’s international presence and its expansion in the region.
Meliá hotels in Asia-Pacific expect this year to increase revenues and record one million stays, 55% local client, which reflects the strength of the Company to attract international customers to Asia and diversify markets, thanks to its powerful outbound marketing worldwide.
The three new projects are:
Sol House Kuta Bali and Sol House Jimbaran are the two latest additions in Indonesia. The recently openedSol House Kuta Bali has 132 rooms and is located in one of Bali’s most popular destinations. The hotel will be renovated over the coming months to adapt it to the design standards of the Sol House brand, a lifestyle proposal for young travellers. Meanwhile, the Sol House Jimbaran, also on the island of Bali, will be a 178-room newly-built condo hotel, and is scheduled to open in 2018. Both hotels will have an extensive range of facilities and services, including restaurants, pools, spa, meeting rooms and children’s activities.
In Vietnam, the company has recently announced the signing of the Sol House Phu Quoc, the first Sol resort in the country. Phu Quoc is the largest island in Vietnam and is an emerging holiday destination in the Pacific. The hotel is a four star resort with 200 rooms and 26 villas located on an idyllic beach in perfect harmony with nature and its surroundings. It is scheduled to open in 2016.
