A family of talking suitcases will make their British television debut on New Year’s Day, as part of the CAA’s latest Pack Peace of Mind campaign.
The animated luggage, led by matriarch Justine Case, will front the 2015 campaign, which is family-focused and will encourage households to look beyond the price and make sure their air holiday is ATOL protected.
The colourful foursome will feature in a 30 second television advert to be aired across ITV1, ITV2, ITV 3 and ITV 4, and other channels including Sky Living, Sky Atlantic, True Drama, Yesterday and the Cartoon Network.
In addition the imagery will feature in digital adverts to feature on Facebook, along with newspaper and magazine adverts, and be part of an updated ATOL Pack Peace of Mind website.
The TV adverts will start airing on January 1st coinciding with the peak holiday booking period and be broadcast throughout the month.
The combined publicity will remind families looking for an early year bargain to ensure their travel company is ATOL protected and that they receive an ATOL certificate, which means their money is safe and secure should their holiday company collapse and those already abroad will be flown home.
