ATLANTA - Delta Air Lines is redefining the products it offers customers to further distinguish the choices available to them. Delta will offer best-in-class options for each of its customer segments with innovative multi-cabin experiences. Customers will have five products to choose from, including Delta One, First Class and Delta Comfort+ which offer premium amenities. Main Cabin and Basic Economy service will offer value options with Delta's high standards of service.
"We're providing Delta customers with a thoughtful, well-defined spectrum of options as they make decisions about travel," said Glen Hauenstein, Executive Vice President and Chief Revenue Officer. "Whether a customer prioritizes the perks of Delta One or the value of Basic Economy, every seat comes with impeccable service and unmatched reliability."
Providing an easy-to-recognize range of products and a high level of service is the latest step in Delta's strategy to offer differentiated experiences to customers seeking to tailor travel to their specific needs.
Starting March 1, 2015, Delta customers can choose between:
Delta One, formerly BusinessElite, is offered on long-haul international routes; also between New York-JFK and Los Angeles or San Francisco*
First Class is offered on short-haul international and domestic routes
Delta Comfort+ offers an upgraded experience on all two cabin aircraft around the world
Main Cabin experience is provided everywhere Delta flies offering a high standard of customer service
Basic Economy offers Main Cabin service with fewer flexibility options available in select markets.
Newly designed Delta One, First Class and Delta Comfort+ seat covers will be installed on aircraft through mid-2015. Customers can learn more about Delta's branded products at delta.com/firstlook or watch a video of the upcoming changes on YouTube.
Delta Opens Exclusive Arrivals Lounge
The airline has also opened its exclusive Delta Arrivals Lounge, at the arrivals hall of London Heathrow Terminal 3. All of Delta's BusinessElite passengers and SkyMiles Diamond and Platinum Medallion members arriving from the United States have complimentary access into the new facility.
The Arrivals Lounge offers a number of amenities tailored to suit customers arriving in London from overnight flights. Customers are invited to freshen up in one of eleven private showers featuring amenities by New York's Malin+Goetz and take advantage of on-site butler services including clothes press and shoe shine.
Meanwhile, multiple breakfast offerings are available including Starbucks Coffee, lighter fare such as fresh fruit, pastries, yogurt and cereals and prepared to order a la carte items. Wi-Fi is available throughout the Arrivals Lounge, plus a business center and a selection of the day's newspapers. Staff are also on hand to assist with any future Delta travel plans.
"The Arrivals Lounge is a unique offering in the Delta portfolio and re-affirms the importance we place on London Heathrow," said Perry Cantarutti, senior vice president, Europe, Middle East and Africa. "This new arrivals facility, when combined with multiple premium departure areas, Delta Sky Clubs and shower facilities offered throughout the Delta system, reinforces our commitment to London and the premium traveler."
