MCLEAN, Va. and NEW YORK - Hilton Hotels
& Resorts the
flagship brand of Hilton Worldwide, today
announced the launch of Herb N' Kitchen, its new dining concept that infuses
fresh, local gourmet food into an upscale restaurant and convenient culinary
market. Now open inside New York Hilton Midtown, the largest hotel in Manhattan, the
first Herb N' Kitchen offers locals and travelers healthy fare for breakfast,
lunch and dinner; and the choice of restaurant dining at their leisure, meals
packaged to take away or in-room delivery for hotel guests.
With a shift
in the way today's travelers dine, the quick service segment is moving to the
forefront of the hotel experience. According to a recent report from food
industry research group Technomic, 85 percent of casual dining consumers say
they visit fast casual dining outlets at least once a month and one third of
consumers say they order from the healthy menu more often than they did one
year ago at fast casual restaurants*. Capitalizing on the trend of increased
transparency, Herb N' Kitchen invites guests into the dining experience by
enabling them to see their meals prepared, while offering locally sourced
ingredients and fresh packaging.
"With
casual dining on the rise, our guests can enjoy quick, healthy and gourmet food
options at value-driven prices," said Beth Scott, vice president, global
product development, food & beverage, Hilton Worldwide. "Herb N'
Kitchen provides a fresh, approachable and gourmet concept that engages guests
by offering five integrated zones for the ultimate in customization."
Herb N'
Kitchen provides a wide variety of high-quality food from salads, sandwiches
and flatbreads to signature specialty items and regional gourmet treats to main
courses that appeal to local and international guests. At New York Hilton
Midtown, guests can enjoy iconic New York City
fare such as Pat LaFreida Burgers with New York
cheddar served on cornmeal kaiser rolls, house-made sweet Italian sausage and
an ever-changing cheese plate from Greenwich Village-based Murray Brooklyn
pita chips, Salty Road
Additionally,
the self-service model offers diners the flexibility to enjoy different
experiences as the space transitions from lunch to dinner to include options
such as live-action stations. Guests also have the option to enjoy meals in the
comfort of their hotel rooms at New York Hilton Midtown via the Herb N' Kitchen
delivery service.
The distinct
zones that shape the Herb N' Kitchen culinary experience at New York Hilton
Midtown are:Arrival,
a retail-like experience with relevant merchandise in a well-designed display; Barista,
offering quick coffee drinks, pastries, fruit and yogurts; Oven,
offering flatbreads and burgers; and the Buffet, providing relevant and
healthy options for breakfast in a sophisticated, yet relaxed environment in
theDining Room.
"We are
honored to feature the first Herb N' Kitchen in our storied property,"
said Mark Lauer, general manager, New York Hilton Midtown. "As we
celebrate our 50th anniversary
this year, we continue to evolve our innovative offerings to appeal to the
needs of our guests - who now have the flexibility to dine-in, enjoy a meal in
their room or take a bite to go as they enjoy the city."
Herb N'
Kitchen joins another new innovative concept at New York Hilton Midtown - Minus5 Ice Bar.
Guests at Minus5 can touch, feel and explore handcrafted ice sculptures and ice
architecture in a space entirely made of ice, including the glasses used for
vodka-based cocktails.
The Herb N'
Kitchen gourmet restaurant and market concept is an optional model for
individual Hilton Hotels & Resorts properties and among many restaurant
concepts developed to provide relevant F&B solutions for our hotels. Media
can download images and access more information about Herb N' Kitchen and New
York Hilton Midtown at http://news.hilton.com.
*Technomic,
"Future of Casual Dining Consumer Trend Report," 2013
