Lufthansa will soon be
offering its passengers on medium-haul flights a wide range of films, TV
series, music, games and information. Products from the Lufthansa WorldShop can
also be ordered via the free portal right from the seat for home delivery. Typical
destinations in the Lufthansa route network for the new offering include the
CIS states, the Middle East and North Africa .
To use the services, passengers simply connect to the inflight infotainment
server via Wi-Fi using their own laptop, tablet or smartphone. Next year the
airline will be fitting 20 Airbus A321s with this in-flight entertainment
solution, developed by Lufthansa Systems and dubbed BoardConnect. The system
already proved very popular with passengers during its trial run over several
months in the spring.
“This revolutionary system
offers our passengers a wide range of new entertainment and information
services,” says Dr Reinhold Huber, Head of Product and Marketing, Lufthansa
German Airlines. “In addition to entertainment, it opens up exciting new
prospects for completely new services and interaction with customers.” In
contrast to conventional systems, BoardConnect does not require every seat to
be fitted with complicated wiring. It works with a conventional wireless
network using standard technology, meaning that Lufthansa Technik only had to
install a few access points in the cabin.