Taiwan has generated nearly 300,000 travelers each year since 2004. Since 2003, arrivals from Taiwan are up 21% through 2011. OTTI had forecast this market to grow by 47% between 2011 and 2017, but now that the market has Visa Waiver Status it will be interesting to see how this market changes. The preliminary spending estimate for Taiwan visitors to and within the United States was $1.2 billion in 2012, up 80% since 2003. Learn more about the key traveler characteristics of the Taiwan visitors over time and how to use this information to tailor your approach to this country.
What are the trends in outbound travel from Taiwan to the world and the United States? What does the Taiwan visitor profile look like? What are the top 10 states and cities visited by the Taiwanese now? How has it changed in the last several years? What are the best practices in attracting visitors from Taiwan? How can social media be used to influence Taiwan travelers? This recorded webinar offers answers to these questions, and more.
Recorded on April 29, 2013 at 6:00pm Eastern Time (US), this webinar presents data and analysis on Taiwan inbound tourism to the United States, as well as opportunities and strategies to attract Taiwan travelers.
This market intelligence webinar offers a profile of the Taiwan traveler, insights on travel distribution in Taiwan, as well as ideas for specific opportunities for you to promote your travel and tourism products.
Presenters for the Taiwan webinar are the following:
Ron Erdmann, U.S. Department of Commerce, Office of Travel and Tourism Industries - Trends in Taiwan outbound travel, travel to the United States, profile, travel forecast
Scott Pozil, U.S. Department of Commerce, Deputy Commercial Section Chief, Taiwan and Mei Mei Wang, Senior Commercial Specialist, Taiwan - In-depth briefing on Taiwan, including the travel and tourism market
Aaron Wodin-Schwartz, Director, Public Policy Liaison, Corporation for Travel Promotion - provided an update on the promotion activities Brand USA plans for this market.
To register for this recorded event, or for more details on speakers and format, click here: https://emenuapps.ita.doc.gov/ePublic/event/editWebReg.do?SmartCode=3Q7P
