Marriott International, Inc. is taking its recruitment digital in Europe with a newly launched careers App that is the first of its kind in the hospitality industry.
Available
in English, French, German and Russian, the new innovative App has
been developed in tandem with Evviva Brands following extensive
market research among young people – a target demographic for the
new App.
The
App engages users with personal and authentic career stories, which
is a key learning incorporated in to the creation of the app taken
from the extensive market and focus group research. “Young people
want to hear about real people, what they do, and how they got there
– stories of successful careers with Marriott and how they were
built,” said Cate Newsom, Head of Insight for Evviva. The App also
presents Marriott’s many brands together as a family to increase
awareness of the many diverse opportunities within the company.
Though
the App is not designed to replace traditional face-to-face
recruitment, it will enable Marriott to reach a technologically savvy
and ever increasing mobile audience, thus enhancing and optimising
the recruitment process. Importantly it will also showcase the range
of roles available within Marriott - from General Manager to
Housekeeping Supervisor, and Front Office Supervisor to Sales
Director - to excite users about the opportunities within the company
as it continues to expand and open new hotels across Europe as part
of its goal to double its portfolio in Europe from 40,000 rooms to
80,000 rooms by 2015.
Marriott
is consistently recognised as a top employer, recently taking 7th
place in the Sunday Times’ “25 Best Big Companies to Work For”
list 2013 and named in FORTUNE magazine’s “100 Best Companies to
Work For” list for the 16th year in a row.
The
“Marriott Jobs in Europe” App is available NOW for download by
iPad users, with the iPhone version coming soon.Download
the App for free today onto your iPad by clicking here.