yoo,
the global design company founded by international property
entrepreneur John Hitchcox and renowned designer Philippe Starck, now
brings a complete hotel offering to the market. Serving the yoo tribe
internationally, the brand has been synonymous with the design of
luxury hotels and high-end residences for over 14 years and has
brought to fruition the visions of Creative Directors; Anouska
Hempel, Philippe Starck, Marcel Wanders, Jade Jagger and Kelly
Hoppen.
Headed
by industry expert Marco Nijhof, yoo Hotels will create an enhanced
hotel experience through delivery of original design and first rate
hotel management services. Tapping into yoo’s unique talent bank of
globally renowned designers as well as its own yoo Studio, yoo Hotels
offers an unparalleled breadth of design talent and heritage. The
culture of each location is essential for both the yoo Collection and
yoo 2 hotels, and this is interpreted through the world class
designed interiors. Electric and sumptuous dining and entertainment
experiences are joined with flawless service, delivered by yoo Hotel
Management, creating a feeling of Human Luxury™ – the yoo Hotels
philosophy of unfailingly satisfying every whim a guest could
conceive at any moment.
yoo
Collection
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| yoo-london |
The
yoo Collection offers guests a premium, five star luxury stay within
truly inspirational spaces. Each yoo Collection luxury
hotel will have a distinct sense of place and personality, created by
yoo’s renowned designer base, all of whom are skilled at creating
instant destinations with an understanding of local cultures. The
local soul of a yoo Collection hotel is combined with seamless
service and refined luxury, which will satisfy the most sophisticated
high net-worth business and leisure traveler, making each moment a
celebration.
yoo
2
The
yoo 2 brand is aimed at the design and tech-savvy traveler who is
looking for a great stay and a sense of affordable luxury, whether
travelling for business or leisure. yoo 2 hotels will have a buzzing
social feel and a lively atmosphere in the public spaces, with warm
and welcoming service delivered by like-minded people. Restaurants
and bars will appeal to the local crowds too, fusing fun with great
hospitality and creating hot-spot destinations in each city. The yoo
2 brand will offer spaces that afford everyone the experience of
dwelling in exceptional and mindful design, even only for the night.
yoo
Hotel Management
The
yoo Hotel Management team benefits from a combined 107 years of
experience in hotel management, leasing, franchising, and operations.
Together, they have transacted a combined £15 billion in single
asset, portfolio and hotel opportunities. With design, branding,
marketing and hotel management in a single offering, it’s the
synergy of the complete yoo Hotels offering which makes it truly
unique. It means that resources are maximised and there are
significant cost savings when compared to traditional segmented hotel
teams. yoo Hotel Management acts as a guardian of luxury, ensuring
the hotelier’s investment return is maximised whilst maintaining
the original DNA of the brand vision and philosophy. The service
delivered is unwavering, creating unforgettable experiences that keep
guests smiling. yoo Hotel Management provides an uncompromising
commitment to the luxury and vision of the hotel ensuring repeat
guest satisfaction. Any investment entrusted to yoo Hotel Management
will become a ‘trophy asset’. Key metrics will be provided via
performance reporting indicating penetration, rates, RevPar, shares
and property valuation. Whilst guest satisfaction will establish yoo
Hotels as the leader amongst the competitive set, it is the
satisfaction of our hoteliers that will determine the fibre of the
yoo Hotels fabric.
CEO
Marco Nijhof says: “the yoo Hotels offering is unique within the
global market, and we believe it hits the mark in terms of what
investors want. yoo’s design credentials are impressive and this
fact, combined with our experience in hotel management, means we can
bring original designs that enhance life to an even wider audience.”
yoo
Founder John Hitchcox says: “our launch of yoo Hotels is the
realisation of a business dream. Our creation of this distinct brand
offering gives a gravitas to what is an extremely important element
of our business, and one that we believe will keep us at the
forefront of the market. With yoo Hotels we continue to create new
trends in lifestyle that can be experienced, whether at home or when
travelling.”
2013
is set to be a big year for yoo Hotels with the first yoo Collection
hotel, Aqua Boracay in the Philippines, set to launch later in the
year followed by the yoo designed Miramoon by Marcel Wanders for yoo.
The Miramoon, located in the heart of Wanchai Hong Kong, will launch
in September 2013. These hotel launches follow the critically
acclaimed, yoo designed Sans Souci in Vienna, which launched in
January this year. yoo holds incredible international expertise in
creating hotels, its designers having created over 30 hotels in 26
countries, from the Mondrian in Miami, to The Beach in Koh Samui.
