A
new private funding campaign to promote Greek tourism is operated by
Up Greek Tourism.
Up
Greek Tourism aims at raising £12,000 in three weeks through crowd
funding for a new advertisement video to be displayed on the
Piccadilly Lite, and an advertising campaign promoting Greek Tourism
on a billboard in Piccadilly Circus, London.
The
main objective of the UP Greek Tourism campaign is to promote Greek
tourism abroad directly through outdoor advertising campaign, and
indirectly by word of mouth through traditional and social media
which will re-produce the campaign.
Two
similar projects in New York City and Washington DC have been
completed and this one in London is now being launched. The campaigns
are promoted mainly via social media networks, such as Facebook and
Twitter.
Donors
who pledge £10 or more, will be entered into a raffle with the
chance of winning a return ticket to Greece from London.