According to the company, the agreement will expand its capabilities in a sizeable and rapidly growing area of travel demand, enabling it to deliver more comprehensive, end-to-end itineraries for millions of travelers and partners through both its B2B platform and its consumer brands, including Expedia, Hotels.com and Vrbo.
By combining Tiqets’ curated portfolio of museums, attractions and experiences with Expedia Group’s global reach and extensive travel supply, the group aims to unlock new opportunities across the travel ecosystem. Partners will gain access to a broader, integrated activities offering, while travelers will benefit from a more personalised and seamless booking experience that brings together transport, accommodation and in-destination activities.
“The Tiqets integration is a key step toward our vision to build the most comprehensive, global travel solution powered by our expanded APIs, across activities, air, car and insurance,” said Alfonso Paredes, President of B2B, Expedia Group. “Tiqets capabilities fit seamlessly into our ecosystem, enhancing the offerings and value we deliver to partners and travelers. Their expertise in experiences complements our strengths in scale and technology, enabling us to accelerate innovation and unlock new growth opportunities.”
Laurens Leurink, CEO of Tiqets, highlighted the strategic value of joining a global travel platform: “Joining Expedia Group allows us to combine Expedia’s global reach and extensive partnership network with the unique platform of curated museums, attractions and experiences we have built in the last decade. Our shared strengths will transform how travelers and partners experience activities.”
For travel trade professionals, the deal signals a further consolidation of the experiences sector, with a major global intermediary moving to integrate ticketed attractions and activities more tightly into its core distribution infrastructure. It also reinforces a broader industry trend in which large platforms seek to extend from flights and accommodation into higher-margin, in-destination content, supported by APIs and data-driven personalisation.
The transaction remains subject to Works Council advice and other customary closing conditions and is expected to close in the first quarter of 2026, after which Tiqets’ inventory is anticipated to be progressively integrated across Expedia Group’s B2B channels and consumer-facing brands.
Tags: Alfonso Paredes, Expedia Group Laurens Leurink, Tiqets
