TUI Group, one of the world’s leading integrated tourism companies, continues to make strategic strides in expanding its presence across Africa’s booming hospitality market. Building on its diverse portfolio of 12 leisure hotel brands, the company has recently unveiled new developments in North and Sub-Saharan Africa through its TUI Blue, TUI Suneo, and The Mora labels.
With a clear focus on delivering distinct travel experiences that highlight local culture, nature, and culinary excellence, TUI’s latest openings aim to meet the growing demand for both value-driven and premium travel options across the continent. This ambitious initiative underlines TUI’s long-term commitment to enhancing Africa’s appeal as a year-round travel destination and contributing meaningfully to local economies through sustainable tourism investment.
TUI Blue Debuts in Egypt with TUI Blue Samaya in Marsa Alam
A significant addition to the TUI Blue brand portfolio, TUI Blue Samaya has opened its doors in Marsa Alam, Egypt—a rising destination along the Red Sea coast that is gaining popularity among European travelers. Designed for leisure-seeking tourists, this newly launched property features 143 rooms, a vibrant aqua park, and a wide array of premium guest services.
With its modern design and Red Sea location, TUI Blue Samaya delivers a beachside escape tailored for families, couples, and solo travelers alike. The resort’s expansive layout, combining luxury and fun, encourages guests to explore the surrounding desert landscapes, marine life-rich coral reefs, and regional cuisine, all while enjoying the comfort of an all-inclusive format.
Marsa Alam has emerged as a preferred alternative to more crowded destinations like Hurghada, offering tranquil beauty and high-quality infrastructure. TUI’s investment in this region positions the brand to capture a growing market of environmentally aware and adventure-seeking tourists.
Tunisia Welcomes TUI Suneo Palm Beach Skanes to Its All-Inclusive Portfolio
Catering to cost-conscious tourists seeking quality vacations, TUI Suneo has unveiled its Palm Beach Skanes resort in Tunisia, blending value with memorable holiday experiences. Situated along the scenic Mediterranean coastline, this 294-room resort offers a generous all-inclusive experience within a lush garden setting.
Equipped with an extensive sports program, pool areas, and live entertainment, the property is curated for families and groups looking for dynamic vacation options. Its location near Monastir ensures easy access to Tunisia’s cultural heritage, including ancient ruins and colorful souks.
The TUI Suneo Palm Beach Skanes reflects a strategic move to broaden the company’s appeal among price-sensitive travelers while maintaining high hospitality standards. Tunisia’s established tourism infrastructure and affordability make it a core focus for TUI’s North African strategy.
TUI Blue Set to Launch Its Inaugural Resort in The Gambia Along the Scenic Shores of Kotu Beach
Expanding into West Africa, TUI Blue is set to unveil its first hotel in The Gambia by the end of this year. This marks a new chapter for the lifestyle-centric brand, which will open a 140-room resort along the picturesque Kotu Beach—renowned for its golden sands and tranquil Atlantic waters.
The introduction of a TUI Blue property in The Gambia reflects the company’s commitment to diversifying its African footprint. The upcoming resort promises a curated guest experience focused on wellness, fitness, local culture, and culinary immersion—key elements of the TUI Blue identity.
Kotu Beach’s serene environment, combined with its close proximity to The Gambia’s capital, Banjul, makes it an ideal setting for this debut. With growing demand for West African beach escapes, this new opening is poised to attract international and regional visitors alike.
Côte d’Ivoire on the Horizon: A Strategic Frontier for TUI Expansion
Further westward, Côte d’Ivoire is emerging as another key destination on TUI’s radar. While specific brand and property details are still in development, the company has confirmed plans to establish a presence in this fast-developing market.
Côte d’Ivoire, with its diverse natural assets and expanding air connectivity, offers tremendous potential for tourism growth. From the beaches of Grand-Bassam to the rainforests of Taï National Park, the country represents an attractive investment for future hotel infrastructure.
TUI’s move into Côte d’Ivoire supports broader efforts by governments and private sector players to elevate the country’s tourism appeal and leverage its status as an economic hub in Francophone West Africa.
Luxury Elevated: The Mora Zanzibar Celebrates Its First Anniversary
TUI’s premium brand The Mora has successfully completed its first year of operations, with The Mora Zanzibar setting the benchmark for modern luxury travel in East Africa. Located along the pristine shores of Zanzibar, the resort has earned acclaim for its relaxed sophistication, contemporary architecture, and guest-centric service philosophy.
Targeting high-end travelers, The Mora Zanzibar embodies barefoot luxury with a personalized touch. Guests enjoy tailored experiences that include private excursions, culinary journeys rooted in Swahili heritage, and wellness therapies inspired by African traditions.
The resort’s one-year milestone affirms the strength of TUI’s upscale strategy, appealing to discerning globetrotters seeking exclusivity, intimacy, and authenticity. The Mora is expected to expand into additional African locations as demand for luxury travel in the region accelerates.
Africa’s Tourism Future: TUI’s Long-Term Commitment
TUI’s hotel business across Africa now spans 97 hotels and more than 30,000 rooms in eight countries, underscoring the company’s long-term vision for growth on the continent. Each resort aims to deliver tailored travel experiences while supporting local economies through employment, training, and sustainable tourism practices.
By integrating African destinations into its global travel network, TUI is actively contributing to the development of infrastructure, hospitality standards, and international visibility for countries that are rich in culture and natural beauty but often underrepresented in mainstream tourism.
From Egypt and Tunisia to Tanzania and The Gambia, TUI’s investments reflect a balanced approach between affordability and luxury, heritage and modernity. Through brands like TUI Blue, TUI Suneo, and The Mora, the group continues to reshape the African hospitality landscape for a global audience.
Expansion Pipeline and Tourism Innovation
As travel trends shift toward experiential, culturally immersive, and sustainable tourism, TUI is positioning itself to meet these evolving preferences. Future openings and renovations across Africa are likely to emphasize eco-conscious design, local sourcing, and community collaboration.
In line with the continent’s growing aviation connectivity and international marketing campaigns, TUI is expected to play a pivotal role in unlocking Africa’s tourism potential. The expansion also aligns with broader continental strategies like the African Union’s Agenda 2063, which promotes regional integration and economic diversification through tourism.
TUI Group’s latest developments in Africa signal a renewed commitment to inclusive, impactful tourism. Through diversified brand offerings and carefully chosen destinations, the group is contributing to both regional growth and the reinvention of travel experiences across the continent.
With more African destinations being added to travelers’ bucket lists, TUI’s expanding footprint ensures that visitors—whether looking for budget-friendly escapes or luxurious getaways—have a wide selection of trusted, high-quality accommodations rooted in local culture.
TUI Group is expanding its hotel footprint in Tunisia, Gambia, and Côte d’Ivoire and Côte d’Ivoire in new TUI Blue, Suneo, and Mora resort locations to drive regional tourism and appeal to increasing demands for both economy and luxury holiday breaks. In these new additions, Africa’s standing as a key tourism destination globally will be boosted.
From Marsa Alam’s diving spots to Zanzibar’s luxury retreats and the unspoiled beaches of The Gambia, TUI is helping travelers discover the very best of Africa—one resort at a time.
Tags: TUI Group new resorts TUI Blue, TUI Suneo, African destinations Tunisia, Gambia, Côte d’Ivoire
