The AMADEUS Smiles Projects initiative is built around two core themes that resonate deeply with their guests: River Habitat Conservation and European Cultural Heritage.
River Habitat Conservation
Through initiatives that protect riverbanks, reduce pollution and restore habitats, Amadeus is helping safeguard the pristine environments that their cruises traverse and to protect these vital rivers, ensuring they continue to inspire and sustain both nature and their voyages for generations to come. Projects they are supporting include:
- In partnership with Rewilding Europe, Amadeus is supporting the resurgence of the Dalmatian Pelican – one of Europe’s most iconic and endangered bird species – along the Black Sea Mediterranean Flyway. By improving habitats, reducing powerline collisions, enhancing nesting sites in Romania, Bulgaria and Ukraine, and engaging local communities, they are helping to revitalise biodiverse wetlands and restore the natural balance of these landscapes.
- In partnership with Djerdap National Park, Amadeus is safeguarding its untouched landscapes and rich biodiversity. Home to the stunning Djerdap Gorge, the park boasts some of Europe’s most awe-inspiring natural beauty. Amadeus’ support helps protect this remarkable environment and its surrounding ecosystems, ensuring it remains a sanctuary for wildlife and a source of inspiration for future generations.
- At the confluence of the Danube and Drava rivers unfolds Kopački Rit, an impressive mosaic of water and land that harbours an overwhelming diversity of species. Amadeus’ support focuses on sustainable forest management, particularly on replacing non-native species with native trees such as Black Poplar and White Willow. This initiative replaces the Euro-American poplar in the Podunavlje canal system and contributes to preserving ecological corridors in order to maintain the landscapes structure and improve the biological balance of this valuable protected area.
European Cultural Heritage
Amadeus is celebrating the art, architecture, traditions and stories that define Europe’s diverse communities. Amadeus’ commitment to Europe’s art, architecture, traditions and stories goes beyond exploration; it involves actively supporting conservation projects, restoring historical sites and promoting local crafts and traditions. Through these efforts, they aim to preserve these cultural treasures for future generations. Projects they are supporting include:
- Lepenski Vir, located along the Danube River in Serbia, is one of Europe’s most significant archaeological sites, dating back to 9500-5500 BC. Renowned for its distinctive trapezoidal houses and remarkable stone sculptures, the site offers a unique glimpse into early human settlements. In addition to adding Lepenski Vir to the onshore visit itinerary, Amadeus is supporting the site’s long-term sustainability by addressing energy efficiency challenges and helping to create better conditions for visitors while preserving this invaluable cultural heritage.
- The Glasmuseum Wertheim is a treasure trove of exquisite glass art and craftsmanship. Founded in 1976, it traces its origins back to the laboratory glass industry that has been based in Wertheim since 1948 and still exists today. Amadeus is helping the museum to expand its remarkable collection and supporting educational programmes for children and young people, ensuring it remains a vibrant and inspiring cultural landmark for future generations.
- The Nederlands Openluchtmuseum in Arnhem is a vibrant showcase of Dutch cultural history, featuring historic buildings, traditional crafts and picturesque rural landscapes. Amadeus’ donation supports hands-on experiences in traditional crafts, helping to preserve and adapt these skills for diverse audiences.
Andrew Iwasyszyn, Managing Director of Amadeus River Cruises UK, comments: “At AMADEUS, our journeys are about more than traversing rivers and enjoying stunning landscapes; they’re about forging meaningful connections with the environments we explore and the communities we encounter. With this in mind, we are thrilled to launch our new charity initiative, the AMADEUS Smile Projects. Whether we’re protecting delicate ecosystems or nurturing Europe’s cultural treasures, our mission is clear: to leave a lasting legacy that embodies the spirit of our voyages.”
Amadeus River Cruises is a leader in environmentally-friendly river cruising and has received the prestigious Green Award in recognition of its industry-leading performance in safety and environmental standards. From the launch of the first ship, Amadeus not only met environmental protection standards, but also set new ones. This has remained the case to this day and, as a family business, sustainability is more than just a buzzword for them – it is fundamental to their core values. Sustainable practices to date include:
- Reduced emissions using advanced software and the latest engines
- Lowered plastic consumption and increased recycling
- Connected to local power grids via Powerlock for energy supply
- Developed more energy-efficient technology
- Automatically optimized the sailing speed to minimise fuel consumption
- Equipped the AMADEUS fleet with advanced water treatment systems, utilising membrane technology and microfiltration to recycle all onboard water
- Reduced energy consumption through specially insulated windows
- Implemented smart heat recovery systems in engine rooms and public areas to enhance energy efficiency
- Fostered a respectful environment for nature, local communities and employees and crews
