Under the theme “Keeping it Real – Amplifying Caribbean Tourism through Authenticity, Integration and Immersion”, CHIEF 2024 promises to deliver cutting-edge insights and networking opportunities for hospitality professionals across the region.
Patricia Affonso-Dass, Chair of the CHIEF 2024 Planning Committee, explained that “CHIEF 2024 is more than just a conference; it’s a call to action for the Caribbean hospitality industry.”
“Under our comprehensive theme, we’re focusing on what truly sets our region apart: our authenticity, our people, and our commitment to sustainable tourism. This forum will equip attendees with the knowledge and connections to not just navigate the future but to shape it,” she stated.
CHIEF 2024 will cover a range of critical topics, including:
- Marketing the Authentic Caribbean Experience: Delegates will discover strategies to showcase the Caribbean’s unique cultural heritage, natural beauty, and local experiences. This includes promoting local cuisine, artisans, eco-tourism and community-based experiences.
- Embracing Technology and Innovation: Attendees will explore the latest technological advancements reshaping the hospitality industry. They will learn how AI can improve their offerings to visitors and optimize operations and marketing.
- Boosting Revenue with Proven Strategies: Participants will gain insights into tactics to increase profitability in the competitive Caribbean tourism market. Sessions will feature case studies and discussions of dynamic pricing models and upselling techniques.
- Prioritizing Staff and Guest Well-Being: Delegates will delve into the growing importance of well-being for employees and guests in the hospitality industry. Strategies will be shared to enhance staff satisfaction and retention, integrate wellness programs and create environments that promote relaxation and rejuvenation.
The forum will also feature the return of the popular CHIEF Speed Networking Session, allowing attendees to forge valuable connections in the industry.
As the Caribbean’s top networking conference, CHIEF provides an unmatched platform for industry leaders to connect and collaborate. With expert-led sessions, an Exchange Hub for showcasing the latest innovations, and the prestigious CHIEF Awards, the event is essential for staying ahead in the hospitality sector.
Tags: Patricia Affonso-Dass, CHIEF 2024, Caribbean Hotel and Tourism Association, CHTA
