The Visit the SEC Pass is a free program that all visitors and locals can sign up for at VisitTheSEC.com. With more than 150 attractions and local businesses from all SEC cities included it showcases the best of the SEC in an easy, mobile-friendly way.
Conversations around creating a user-friendly way for SEC fans to learn about things to do as they travel around the Southeastern Conference began last summer. These conversations led the Cities of the SEC DMOs to reach out to a well-known technology company in the travel space, Bandwango. Bandwango technology is designed to support experiences created by destinations and marketed to visitors and locals. Using this technology, the group began working alongside local businesses and attractions to get their offerings loaded into the Visit the SEC tour passport.
With this pass, visitors and locals can visit a dedicated landing page where they can sign up for the Visit the SEC Pass by providing their name, e-mail address, mobile phone number and, of course, the team they cheer for. A link is then sent to their mobile phone, which opens the passport and directs the user to add the button icon to their home screen, where they can access it any time. There is no download necessary and no bulky apps taking up space on a user’s phone.
As users collect points for checking into the different locations on the passport, they can earn prizes like a Visit the SEC logo luggage tag, a handy tailgating bag and one grand prize of a two-night stay in the SEC destination of the winner’s choosing.
The pass is now live and can be found at VisitTheSEC.com, as well as on each of the participating DMOs’ websites.
