In order to support Malaysia’s domestic and international efforts to promote tourism to Malaysia in the coming years, Tourism Malaysia and Expedia Group, the world’s travel platform announced two tourism collaborations today.
The joint campaign will spotlight Malaysia’s hidden and unique tourist attractions, as well as promote the variety of accommodation to Expedia Group’s 750+ million monthly visitors globally.
“Today’s announcement highlights Tourism Malaysia’s commitment towards greater cooperation and close relationship with Expedia Group. We hope that Expedia Group will continue to play a key role in advancing Malaysia’s tourism ambitions to promote itself as a unique and culturally diverse tourist destination for travellers all around the world,” said Datuk Musa Yusof, the Director-General of Tourism Malaysia.
In the presence of YB Datuk Mohamaddin Ketapi, the Minister of Tourism, Arts and Culture Malaysia, Tourism Malaysia which was represented by the Director-General, Datuk Musa Yusof and Mr. Greg Schulze, Senior Vice President, Commercial Strategy and Services Expedia Group, executives representing both parties exchanged documents of mutual appreciation and support for a strategic partnership between Tourism Malaysia and Expedia Group.
Aligned with Tourism Malaysia’s tourism promotion strategies, the first agreement is a Memorandum of Collaboration to promote Malaysia as an outstanding tourist destination by showcasing the country’s unique wonders, attractions and cultures; and support tourism industry digital innovation.
The second agreement will see both parties embark on an Expedia Media Solutions global campaign to promote inbound travel from Australia, Japan and the United States to Malaysia.
This timely strategic collaboration will support Malaysia’s target of achieving 30 million tourist arrivals and RM100 billion in tourist spending, set for the Visit Malaysia 2020 campaign.
Tags: TOURISM MALAYSIA
