Hyatt Place Dubai/Wasl District, the third property under the modern essentials brand portfolio of Hyatt, is interested in drawing a bigger share of the African market as the family-friendly hotel carries on receiving a constant rush of guests from this region.
Since opening in April 2019, Hyatt Place Dubai/Wasl District has effectively maintained above 60 percent in terms of occupancy and has welcomed about 31 percent of its total guests from Africa. The majority of the guests travel with their families who are spending their holidays in Dubai.
For the guests from Africa as well as from Asia, Europe and GCC, the 202-room hotel has been a preferred accommodation option because of its convenient location, value for money, modern amenities, spacious rooms and welcoming staff.
As per the data from Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), Africa is one of the Top 20 source markets for Dubai visitors and represents 5 percent of the total 7.16 million foreign guests who arrived in the city from January to May of 2019. In comparison to the same time last year, there has been a major growth of 27 percent in arrivals from Nigeria, part of western Africa.
“Africa has been identified as an emerging market for tourism and we are seeing an increase in tourist arrivals from this region, whose growing middle class is now choosing Dubai as their holiday destination. The three Hyatt Place Dubai properties cater to the mid-scale segment because it offers an ideal mix that both business and leisure travellers will appreciate,” said Sanjay Nambiar, cluster director of Sales and Marketing, Hyatt Place Dubai hotels.
Nambiar added: “Reports show that travellers from Africa visit a new place to explore and experience something different and engage in exciting activities that will allow them to learn about different cultures and broaden their horizons. Dubai, as a hub between the East and West, is perfectly positioned as a global platform for leisure and business tourism. The city has world-class air and sea facilities, strong infrastructure, a vibrant year-round calendar of events and business-friendly policies in place that are a natural gateway to emerging markets such as Africa.”
Tags: Hyatt
