STR: Preliminary July data for London hotels

LONDON—STR’s preliminary July 2019 data for London indicates significant performance levels.  

 

Based on daily data from the month, London reported the following in year-over-year comparisons:

• Supply: +1.5%
• Demand: +0.6%
• Occupancy: -0.9% to 90.5%
• Average daily rate (ADR): +3.3% to GBP176.07
• Revenue per available room (RevPAR): +2.4% to GBP159.30

The ADR and RevPAR levels are the highest for any July in STR’s London database. STR analysts note that Wimbledon (1-14 July) helped push performance levels, and while overall occupancy was down slightly for the month, London saw 20 nights with occupancy above 90%. 

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