JG Worldwide announces the acquisition of Discover Outdoors
NEW YORK, NY - The leading hospitality firm, JG Worldwide, announced the acquisition of Discover Outdoors, a DMC renowned for their outdoor adventures in the US, further expanding its investment in inspired experiential travel.
JG Worldwide is a carefully curated network of brands specialized in the travel and tourism industry. The group and its founder, Jena Gardner, are recognized for the global portfolio of distinctive brands, including consultancy firm JG Black Book and award-winning tour operators including Heritage Toursand Revealed America. The company’s mission is to lead the world to inspired destinations and to harness the strength of the global travel industry to preserve the planet’s natural and cultural treasures.
Discover Outdoors began operations in 2004 as an adventure travel outfitter offering day trips, camping and multi-day excursions aimed at city dwellers across the Northeast. The company today is known for its meaningful and community-based outdoor experiences, led by some of the top guides in the industry. Now with a loyal and growing community and vision to connect more travelers with the outdoors, Discover Outdoors is expanding, launching new itineraries for 2019 that will spotlight more of the top natural wonders out west including the National Parks, nature reserves and the wine country.
Jena Gardner, Founder and CEO of JG Worldwide shares, “I am thrilled to expand our portfolio with the addition of Discover Outdoors, a company that shares our values of inspiring people to connect with new places. With their passion for nature, outdoor expertise and deep connection with their clients, I know Discover Outdoors will become the premiere North America adventure operator, and I look forward to working alongside Kirk and his seasoned team to build upon all of their success to date.”
Kirk Reynolds, CEO of Discover Outdoors, adds, “I am excited about this new chapter and our opportunity to take the Discover Outdoors mission to the next level. With JG Worldwide’s unrivalled reputation in the industry and their strong marketing acumen, we have the opportunity to scale the quality experiences we’re known for and build our community across the US.”