The Greek Tourism Board expects that there will be 50% hike of Chinese tourists for 2018 tourism season.
The Tourism Minister Elena Kountoura said that Greece promoted its destinations to China as they are giving more preferences on tourism market of China.
They are promoting Greece as a top destination. It offers unique travel experiences 365 days a year.
Greece first started targeting the Chinese market three years ago and soon saw a rise in the number of Chinese visitors from 2015 to 2017.
In September 2017, Greece and China opened a direct airline from Beijing to Athens. Operated by Air China three times a week, it cuts travel time to just ten hours.
According to estimates from the Consulate General of Greece in Shanghai, Greece expects to see over 150,000 Chinese visitors in 2018; a majority of Chinese tourists visiting Greece are well off.
The tourism statistics from 2017 shows that two out of every three Chinese travellers to Greek have a high income and spend an average of 5,679 euros (42,664 yuan) during their trip.