Born from the bold attitude and 24/7 culture of New York City, W Hotels announced plans to open W Rome, offering a unique twist on La Dolce Vita in the capital city. Marking the first time that the iconic W sign will land in Italy, W Rome is set across two historic buildings in the energetic Via Veneto neighborhood.
“Rome is one of Italy’s most stylish and fashionable cities, and therefore a perfect destination for the W brand,” said Jenni Benzaquen, Vice President, Luxury Brands, Europe for Marriott International. “With its boundary-breaking design, buzzing spaces and unique style, W Rome will inject a new and decidedly social style of modern luxury to the Roman hospitality scene.”
Ideally situated near the famous Spanish Steps and the fashionable boutiques of Via Condotti, W Rome will soon be the city’s must-visit location for locals and global nomads to mix and mingle. As a longstanding hub of Roman social life, Via Veneto has been the destination for pleasure-seekers for decades, offering guests the latest in fashion, a thriving dining scene, chic cafés and fabulous late-night haunts. Set to become the buzzing centerpiece of the neighbourhood, the hotel will feature 159 stylish guest rooms and suites, including a decadent Extreme WOW suite (the brand’s take on the traditional Presidential Suite), when it opens in 2021.
On its expansive rooftop, W Rome will feature a signature destination bar where style-savvy guests and local trendsetters can take in sweeping cityscape views and enjoy the brand’s playful approach to cocktail culture. Social spaces at W Rome include the W Living Room (the W brand’s spin on the hotel lobby) along with two vibrant restaurants and over 120 square meters of ultra-modern event space. A FIT® workout facility and a spa will offer W guests a chance to relax or work up a sweat. Throughout the hotel, guests will have unlimited access to the brand’s signature Whatever/Whenever® service, delivering whatever they want, whenever they want it.
W Rome will span two adjacent 19th century properties on Via Liguria. Originally intended for residential use, the commanding buildings previously operated as a hotel, as well as offices for government ministries and private companies. The structures will be carefully renovated and re-imagined to refresh the historic elements, while infusing the W brand’s bold and inspiring design philosophy.
This announcement reaffirms the unstoppable growth of the brand in Europe, where W Hotels currently operates seven properties. Ten new W hotels are planned in the region, with the arrival of W Tel Aviv in early 2018, the opening of W Hotels in Madrid, Belgrade and Portugal’s stunning Algarve coast in 2019, followed by Prague and Budapest in 2020. In addition to Rome, W Hotels is also slated to debut in Marbella and Edinburgh in 2021. W Hotels boasts a worldwide portfolio of more than 50 properties and is on track to reach 75 hotels by 2020.
