NEW YORK – To offer deep insight into a hotel’s digital media campaign performance, TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, announced the launch of the company’s new Digital Media Campaign Portal, giving TravelClick digital media customers on-demand access to key campaign performance metrics like bookings, revenue and conversion rates for the first time ever.
Typically, hoteliers do not know how their digital media campaigns have performed often until weeks after the end of a month. With this powerful new tool, TravelClick customers can now log into the Portal at their convenience to see real-time metrics on all campaigns. Specifically, hoteliers can:
- View revenue, clicks and bookings on demand
- Identify performance trends through easy-to-read graphics and charts
- Download data for in-depth analysis
- Review performance reports from the past 24 months
“The TravelClick / iHotelier product’s technology advancements are groundbreaking, and this real-time Portal is just another example of an excellent, must-have analytics and reporting system that all hoteliers need to stay one step ahead of the competition,” said Daly Mariatte, General Manager, Ladera Resort. “All in all, the Portal makes the tasks of managing a hotel easier and more intuitive.”
"The best thing about the Portal is that it is very easy to navigate, with access to valuable data that you can export,” added Luda Chervona, General Manager, Chicago's Essex Inn. “Plus, the overall look and feel of the page is very modern, with useful graphs that display our trends. It is also extremely beneficial to see the monthly amount spent and net revenue 12 months out."
“TravelClick’s new Digital Media Campaign Portal resolves a key customer pain point through providing on-demand access to campaign metrics so that customers can understand their campaigns’ performance whenever and wherever they want it,” concluded Scott Falconer, Executive Vice President / General Manager, Media, TravelClick. “Customers will continue to receive monthly reports with additional detail, and media campaign managers will continue to hold calls with clients to discuss effective future campaign strategies. The Portal adds another layer of service for our customers and allows for greater collaboration.”
