Walt Disney Company is ready to open its brand new Avatar theme park this week.
It is hopeful that this expansion worth $500 million would continue triggering growth for this entertainment brand that has been witnessing success in the last few years.
The theme park is entitled as ‘Pandora – World of Avatar’.
It is actually based on a movie that was released eight years ago but then secured an astonishingly high profit that comes close to $2.8 billion as per a leading media house. The new theme park attraction would be opened at the Walt Disney World’s Animal Kingdom that is located near Orlando in Florida, marking its largest expansion of a U.S. based theme park in over 10 years.
As per a report published by the media giant, the company had actually spent a large sum of money on the World of Avatar and it is quite certain that this would enable the resort business to grow accompanied by quarterly profits.
Revenue in the unit has risen by 31% close to nearly $17 billion in the past four years.
In the year 2009, Avatar was a great hit especially because it depended on technology that was groundbreaking during that point of time. But even then, the World of Avatar is devoid of a favorite character like ‘Toy Story’ or ‘Frozen’, the two films with their own Disney theme park attractions.
