The China National Tourism Administration (CNTA) is arranging a joint promotional tour of Beautiful China for tourism authorities and businesses from the member regions of the Ice and Snow Tourism Promotion Alliance and Shanghai to the UAE, Malaysia and Singapore from May 15-23. The Chinese delegation is being led by Zhang Lizhong of the Department of Tourism Promotion and International Cooperation, CNTA.
The tour aims at strengthening China’s tourism exchange and cooperation with the Middle East and Southeast Asia and promoting China’s ice and snow tourism resources and products to the Belt and Road countries. The tourism industry of China is currently experiencing a rapid and sustained growth.
China is not just the world’s largest source of outbound tourists and largest domestic tourism market, but also a popular destination for tourists from around the world. Last year, the inbound arrivals to China reached 138 million, including 28.15 million foreign arrivals, which was an increase of 8.3 percent over 2015. This year, the number is expected to reach 143 million. China’s tourism industry is changing at a faster pace, and the quality of tourism services and products is also regularly improving.
In 2022, China will host the 24th Winter Olympics in Beijing and Zhangjiakou City of Hebei Province, which will present new opportunities for the development of ice and snow tourism in China. China is also working with the UAE, Malaysia, Singapore and the other Belt and Road countries to progress the expediency of policy arrangements in visa, customs clearance, logistics and shopping refund.
