Monarch, a leading UK independent travel group, saw overall mobile bookings rise over the festive season for the third consecutive year. Mobile bookings made on Christmas Day were up 176% year-on-year and 206% year-on-year for Boxing Day bookings.
Monarch saw mobile traffic and use of its mobile app, which now has over 440,000 downloads, jump on Christmas Day and Boxing Day. Over these two days traffic was up 44% from last year’s figures. The newly developed Android app is now available to download with the new iOS app due to be launched in early 2017.
As well as cheap flights and holidays customers have been making the most of Monarch’s 0% credit card fees. The cut of credit card charges has been welcomed by customers who have been quick to comment on Monarch’s decision to drop the fees.
