Starwood Hotels & Resorts Worldwide, Inc. breaks ground later this month for the Aloft New York Midtown, which will open in October 2017 in the heart of New York City’s Garment District, just two blocks from Bryant Park and down the street from Starwood’s new brand innovation studio, Starlab.
The new Aloft will feature 180 spacious loft-style rooms, a tech-forward mindset, innovative brand programming and easy access to the city’s top attractions.
Aloft New York Midtown will boast a prime location on 38th Street just off 5th Avenue, walking distance to Bryant Park, Rockefeller Center, the Empire State Building, the Times Square Broadway Theater District, Madison Square Garden, Lord & Taylor’s flagship store. Renowned architecture firms Nobutaka Ashihara Architects and Paul Vega of VLDG Inc. will design the 27-story property to be encased in glass and metal, boasting 360-degree views of midtown Manhattan.
