- The ATM 2015 line-up will include a number of dedicated seminar sessions addressing these issues with panel-led discussions on how Gulf destinations can boost their appeal to the lucrative family tourism market and develop family-specific amenities, the pressing need for value-for-money accommodation options and – at the other extreme – the rise in aspirational travel from high-spending families for whom the experience outweighs the expense.The seminar sessions focused on Family Travel will cover:
- How the Middle East’s superior value-for-money travel services generate tourism opportunities for the region
- Effective ways of leveraging technology and industry partnerships to successfully market destinations (featuring Expedia, DCTCM)
- How Gulf destinations can boost their appeal to the lucrative family tourism market
- Global family travel patterns and how the Middle East can cash in on them
- Survival strategies for the travel agency community
The full seminar programme will be available on the website soon.You can view our Family Travel video blog, highlighting the related seminar sessions which will take place duirng ATM 2015.
