In 2015 Mongolia
will be the Official Partner Country of ITB Berlin – on 5 March at this year’s
ITB Berlin the signing will take place of the Partner Country agreement between
Mongolia
and the world’s leading travel trade show
In 2015 the focus will be on Mongolia , the
Partner Country of ITB Berlin. On Wednesday, 5 March 2014 at ITB Berlin, Mr.
Altangerel Purev, State Secretary at the Ministry of Culture, Sports and
Tourism of Mongolia, and Dr. Christian Göke, Chief Executive Officer of Messe
Berlin GmbH, will officially sign an agreement between the world’s largest
travel trade show and Mongolia ,
the Partner Country of the event.
“In its role as the Partner Country
of ITB Berlin 2015 Mongolia will be sending out a clear signal as an emergent
tourism destination. We are confident that Mongolia
with its wealth of cultural and natural attractions and its eventful history
will successfully present itself to the international market and that it will
attract keen interest from both trade visitors and the general public“, said
Dr. Christian Göke, CEO, Messe Berlin .
Mr. Altangerel Purev, State
Secretary at the Ministry of Culture, Sports and Tourism of Mongolia,: “In 2011
Mongolia was already the
Convention and Culture Partner of ITB Berlin and as the Partner Country of ITB
Berlin 2015 we aim to build on that success and promote public awareness of Mongolia as a
travel destination. Germany
is an important market for us. Mongolia
has maintained diplomatic relations with Germany for the past 40 years.
Furthermore, we regard tourism as a long-term opportunity that diversifies our
economy. Mongolian companies are also very keen to actively cooperate with the
international tourism industry.”
’Everything except ordinary’ is how
one could briefly describe this central Asian travel destination, which to date
remains relatively unknown. The fascinating culture of Mongolia ’s nomads, its almost endlessly
undulating green steppes, its mystic traditions harking back to the legendary
Genghis Khan and many other outstanding facets of Mongolia already await visitors to
Hall 26 at this year’s ITB Berlin.
