Lufthansa’s new First Class is enjoying strong recognition
worldwide. Not only has there been excellent feedback from top customers in the
few months since it was introduced, it has also received major awards.
First Class
LufthansaLufthansa’s First Class and its range of services were awarded five
stars in the Skytrax star ranking, while the American
Academy of Hospitality Sciences (AAHS)
presented its International 5 Star Diamond Award to Europe ’s
leading airline. These awards promise passengers an outstanding travel
experience, since five stars are synonymous with top quality, first-class
comfort and personal service. And this will soon be the case not just in First
Class, but throughout the Lufthansa range.
“We have set ourselves a number of objectives for 2014 – it
will be Lufthansa’s biggest service initiative in recent years. As well as
installing the latest cabins in all classes of our aircraft, which is already
proceeding apace, we will also be demonstrating to an even greater degree our qualities
as a dedicated host with a keen understanding of service and hospitality,” said
Jens Bischof, the member of the Lufthansa German Airlines Board in charge of
Sales, Product and Marketing, at the ITB in Berlin.
Business Class with a more individualised restaurant service
Business Class Relaxed FlyingBusiness Class New ServiceKey
improvements in 2014 will focus on Business Class in particular. A more
personal touch in the service provided and greater flexibility in terms of
processes as a whole should make passengers feel even more pampered than
before. The current in-flight service on long-haul routes will be enhanced,
with the introduction of a signature service. The aim is to provide a service
that reminds passengers of being in a top restaurant. The new aspects will be
tested this summer and, if successful, will be implemented on the entire
long-haul network from 2015. The process of refitting the long-haul fleet with
the new Business Class will also be complete by summer 2015. A total of 7,000 full-flat
seats are being installed on the 106 long-haul aircraft.
From as early as August 2014, the amenity kits provided in
Business Class will also be upgraded. A new kit has been developed with
Samsonite and will include high-quality personal care products from the Greek
premium brand Korres. The new personal care products are made exclusively from
active plant ingredients of the highest quality – Korres’ roots lie in the
oldest homoeopathic pharmacy in Athens .
The items already introduced in the aircraft toilets will also be
upgraded.
New Premium Economy Class means greater travel choice and
more comfort
Lufthansa Passage Magazin - Cover Shoot - Premium Economy
SeatFor its new Premium Economy Class, Lufthansa has designed a high-quality
seat that offers much greater comfort and up to 50 per cent more room in this
class. The quality of food on offer will also be higher than in Economy Class.
The use of porcelain tableware in particular will make a noticeable difference.
Passengers in Premium Economy will also be able to take a second item of
luggage with them at no extra charge. Tickets will be available for sale in
May, and the first flight is planned for October. The first aircraft to feature
the new travel class will be the Boeing 747-8. The installation of Premium
Economy should be complete by the end of 2015, at which point there will be a
total of 3,600 seats in the cabins of the long-haul fleet.
