Kenya Tourist Board (KTB) has extended its promotion to South Korea to attract tourists as it receives more visitors from promising markets. KTB, which is Kenya’s top tourism marketer, led eight companies for a two-day, two-city road show on February 26 and 27 in Seoul and Busan.
Muriithi Ndegwa, Managing Director of KTB said that Kenya as a destination is riding on its recent upgrading as the World’s leading safari destination — as voted at the World Travel Awards (WTA) — to showcase tourism. He also said that the road show would provide a business-networking forum for both the Korean and Kenyan trade to increase penetration, awareness, and distribution of Kenya’s diverse tourism products.
Kenya has recorded a notable development from the Korean market in the past few years with a growth of 28 per cent recorded in 2012, with 9,422 arrivals compared to 2011, which posted 7,351 tourists. The launch of Korean Air flying to Kenya three times a week has added drive to the growth of the Korean market.
