The European Tour Operators
Association (ETOA) has today launched a new website (www.etoa.org ).
The home page has a minimalist design
including a site search box and simple signposting to other parts of the site.
The interface contains roll-over displays and pop-up windows to increase the
visitor’s sense of engagement and to facilitate intuitive search. It exhibits a
noticeable brand refresh with colour schemes matching ETOA’s existing
e-marketing campaigns.
Content has been made more readily
available with improved sections for resources, media and events. Prospective
members and the press will now be able to discover more about the association
with useful information being closer at hand.
Greater use of video and social media are also evident and the site will
be accessible through a wide range of browsers and devices, including mobiles
and tablets.
Today is the launch of the first
phase of the redesign, with a second stage scheduled in a few months time, when
a members-only portal will be added.
Quba designed and developed ETOA's
new website, taking inspiration from Google.
Jon Eaton, Quba's New Business Manager said: 'Visitors arrive at
www.etoa.org trying to do a lot of different things. We realised that a
conventional navigation system would not work for all enquiries. This made site
search a really important part of the design which is why it is so prominent on
each page – users will be able to find exactly what they want from anywhere on
the website.'
Magdalena Osmola, ETOA's Head of
Marketing & Communications said: 'We are very excited to have launched our
new website after almost a full year in development. This is an important step
in the implementation of ETOA's wider marketing strategy; increasing brand
awareness, attracting new members and promoting our members' interests and
inbound European tourism more broadly.
Our goals were to make it easier and faster for visitors to navigate and
more straightforward for our in-house team to manage. We chose to work with
Quba not only for their design ideas but also because they guided us through
the SEO processes, which was a priority during the refresh.’
ETOA is keen to receive feedback on
the new website, which is very much work in progress, and is asking new
visitors to email comments to office@etoa.org.
It is particularly interested to know if users like the new design, if
they have encountered any bugs and if there are any obvious improvements that
can be made.
