Hotel Indigo, the upscale boutique hotel brand
from InterContinental Hotels Group (IHG), will unveil its first resort hotel in
Lijiang Ancient
Town, a UNESCO World Heritage Site in
south-western China’s Yunnan Province,
this autumn.
The Hotel Indigo brand is
famed for its fresh design and neighborhood stories intertwined into the hotel
alongside inspired service, meaning Hotel
Indigo Lijiang
Ancient Town
sets new standards for fresh design and inspired hospitality in Lijiang. The
hotel offers 70 guestrooms, the relaxation zone Me Space, the signature all-day
dining Chama Restaurant, and tea lounge Chat, plus innovative meetings and
wellness facilities. Guests enjoy a privileged up-close perspective of the
character, culture and splendor of one of China’s most spellbinding
destinations, which is emerging as a hotspot for sophisticated global travelers.
Hotel Indigo Lijiang Ancient
Town is the first high-end boutique
hotel located within the 800-year-old Lijiang
Ancient Town,
also known as Dayan
Ancient Town.
The well-preserved enclave, famed for its tightly-packed ancient dwellings with
sloping roofs, picturesque waterways and arched bridges, was an important
trading hub on the ancient Tea-horse Trail that linked Yunnan
and Tibet.
Lijiang’s mild climate made it a comfortable resting place for the merchant
caravans, and the local Naxi ethnic people welcomed travelers with their
colorful culture, costumes and cuisine, much as they do today.
True to the brand DNA, Hotel Indigo Lijiang Ancient Town delivers a Refreshingly Local guest
experience combined with a distinctive contemporary touch that has the ancient
heritage of Yunnan at its heart. Each Hotel Indigo
property is individually designed this way, reflecting the culture and history
of its local neighborhood.
“Lijiang has really arrived on the domestic
and international holiday map and there is a demand for top-quality hotels and
retreats. Hotel Indigo brings something totally different to the heart of Lijiang Ancient Town. We
offer sophisticated travelers a culturally rich retreat that combines
personalized service with traditional Naxi hospitality and ambiance, plus
unique neighborhood experiences,” says Constance Cheong, General Manager of Hotel Indigo Lijiang Ancient Town.
Hotel Indigo Lijiang Ancient Town is
styled as a modern ‘Post House’ along the Tea-Horse Trail, warmly welcoming
discerning adventurers from across the world. Its fresh, alluring design is
infused with Naxi and Tibetan ethnic motifs and Tea-horse Trail references.
Further design inspiration comes from the natural splendor of the surrounding
landscapes, particularly the abundance of flowers and the permanently
snow-capped Jade Dragon Snow Mountain that
stands proudly over the town.
The 70 guestrooms are offered in different
design themes with the Hotel Indigo Superior Rooms taking the Jade Dragon Snow Mountain as its inspiration, while Hotel Indigo
Deluxe rooms embrace the horse theme with lighting fixtures and the clothes
racks in the forms of horse shoes. Hotel Indigo Super Deluxe Rooms have the
Horse Bell from the caravans as their central theme, while the one 360 sqm
Hotel Indigo Presidential Suite takes the role of the host of the Post-house
back in the day with each room inspired by the gifts that would be brought
along the trail.
Hotel Indigo Lijiang Ancient Town is part of
the rapid expansion across China of the world’s first global boutique
hotel brand. It follows the success of the brand’s landmark hotel on the
Shanghai Bund, and two distinctive properties in Xiamen and Tianjin.
