A
Chinese airline has been criticized over its plans to have its flight
attendants dress as maids as part of a promotion.
Low-cost
carrier Spring Airlines, which is based in Shanghai, posted picture
of the new uniforms on its Facebook page last week, has so far
received 543 ‘Likes’ and 81 ‘Shares’.
The
airline has looked to its Facebook subscribers for other on-board
costume ideas and suggestions so far have ranged from school uniforms
to superheroes and villains.
But
not everyone was happy, with comments including: "You've gotta
be kidding me. Objectifying flight attendants is the last
marketing/promotion strategy you wanna use. I wonder what your
passenger demographics look like. I do hope this marketing move is
supported by solid market research."
The
airline responded: "Thanks for your feedback! We'll never
objectify any of our staff; in fact this idea came from our
international crew of qualified Chinese, Japanese and Thailand cabin
staff."
Concerns
were raised over the health and safety risks of the risqué uniforms,
which include short skirts and high heels.
