The seven-year old Kuala Lumpur Convention Centre (the Centre) continues to record healthy growth with all businesssegments exceeding their targets despite global economic conditions that have overshadowed much of 2012, in particular in Europe and the USA.
From
1 January to 31 October 2012, the Centre hosted 1,258 events, a 15%
increase from the 1,097 held in the previous corresponding period,
and served 1.37 million delegates and visitors.
On
the marketing front, the Centre’s website was given a major
make-over driven by the advancements in design technology and the
need to “think forward and push boundaries”. The results were
equally rewarding. A visually-stimulating, content rich and
user-friendly site offering key information on the Centre, its range
of products and services as well as an in-depth take on
the destination took the industry by storm in August. A
mobile website launched recently further expands the reach to smart
phone users so www.klccconventioncentre.com can be accessed anytime,
anywhere. This was on top of the Wi-Fi upgrade of 40MB that is
offered on a complimentary basis to guests so they remain ‘connected’
even during meetings!
And
the Centre was the proud recipient of several more awards with the
MICE Report Awards 2012 for ‘Best Convention Centre in Asia’,
‘Gold’ in Meetings Industry Marketing Awards (MIMA) 2012 for
‘Best Print Advertising Campaign’ for her Batik Sarong Tie-Up
Campaign and the Chaîne des Rôtisseurs Malaysia Chapter’s
inaugural ‘Dato Lau Foo Sun Excellence in Dining Award’ for
excellence in culinary experience. The Batik Sarong Tie-up Campaign
also made the finalists’ list in the International Congress and
Convention Association’s (ICCA) ‘Best Marketing Award 2012’.
Since
opening in June 2005, the Centre has been the venue of choice for
6,461 events with over 13.4 million delegates and visitors. This in
turn, has contributed approximately RM4.1 billion (€1.05 billion)
in economic impact to Kuala Lumpur city and Malaysia.