Starting
this summer, the Ministry of Tourism of Mexico City launched
a promotional campaign in the United States to showcase the
capital as one of the world’s most well-rounded destinations for
leisure and business travelers alike.
The
campaign focuses on Mexico City’s vibrantculture, luxury products
and services, ideal facilities and amenities for business and
incentive travel, as well as the country’s award-winning cuisine.
Mexico
City appointed Newlink Communications as the public relations and
consultancy firm to execute the destination’s promotional campaign.
Newlink Communications will also spearhead an advertising initiative
targeting the luxury market and hosting a roadshow aimed to
attract top tour operators and influential media throughout key
cities in the U.S.
The
roadshow kicked off in Miami on July 20th, and will continue in
Chicago, Dallas, Los Angeles and New York throughout the month of
August. The Mexico Tourism Board and Aeromexico are joining Mexico
City during these individual city visits to support the destination’s
initiative and help deliver a strong and compelling message about the
wide range of opportunities available.
Mexico
City is also hosting a series of familiarization trips, each of the
four targeting specialized writers within a list of important niche
interests pre-identified by Mexico City. The first will target LGBT
interests and the second one reaches those interested in spa
and wellness activities. The third media trip focuses on
Mexico City’s vibrant cultureand while highlighting it as a
fashion-forward destination. The last visit to Mexico emphasizes the
city’s incomparable cuisine through a culinary tour.
Newlink’s
partnership with Mexico City also encompasses an advertising campaign
with Conde Nast, home to some of the world’s most successful media
brands.
Mexico
City’s Minister of Tourism Carlos Mackinlay said that "Tourism
is a key economic generator of the city, representing 7% of the GDP.
During summer time only, the hotels in the destination expect to
receive more than 2.3 million tourists, with an economic impact of
700 million dollars”. He also added that “given its
hotel infrastructure, convention centers, land and air
accessibility, four World Heritage sites, more than 150 museums,
upscale restaurants, archaeological
sites, beautiful neighborhoods, monuments and
parks, Mexico City remains Latin America’s most visited
destination".
The
Mexican capital has one of the world’s most well-rounded
entertainment offerings, comprised of approximately 12,000
artistic, cultural, recreational and sporting activities taking
place each year. Mexico City has also emerged as a leader
in business travel and is listed number 39 in the
international ranking for conventions, escalating 8 positions in the
world ranking in the last 2 years. In 2011, the destination hosted
more than 500 large meetings in hotels and convention centers, more
than some of the world’s most prolific cities like Washington,
Tokyo, Las Vegas and New York.
Mexico
City boasts more than 3,500 restaurants with traditional Mexican and
international cuisine, as well as two of the world’s best
restaurants, according to the prestigious Michelin Guide.
A
new and ambitious "Green Plan" has also been implemented in
an effort to convert the City into one of the greatest
environmentally-sustainable destinations. As part of the plan, the
City has updated its message to discourage industries with high
pollution rates, banned construction in certain areas, and
raised ecological awareness by emphasizing the protection of natural
areas and water sources. Innovative transportation systems such as
the "Eco-bici" have been implemented to
reduce environmental impact and road congestion by
encouraging the use of bicycles instead of vehicles.
