Japan is one of ETOA’s founding source markets, and its visitors and businesses have influenced how our industry operates ever since. For Japanese travellers, Europe remains one of the most desirable destinations.
To support and and encourage these connections, we held the inaugural
Showcase: Outbound Japan in September, connecting European Tourism suppliers and destinations with Japanese outbound tour operators and agents. Thank you to everyone who joined us.
In just four days we open the doors for the
Global European Marketplace 2026. With
800 members and
+16,000 meetings scheduled, we look forward to a successful day.
If you are not a member of ETOA yet, make sure to visit our stand at
WTM London to hear about membership opportunities. We are exhibiting at stand
S4-308. If you would like to set up a meeting,
contact us.
Visit Sea. Experience winter differently.
The darker season brings a different side of Helsinki, Tallinn, Stockholm and Turku, with illuminated streets, festive experiences and a cosy Nordic atmosphere. Tallink Silja Line operates all year round, making it easy to build several capitals into one itinerary for groups and FITs. Between city excursions, our premium ships offer a warm and comfortable retreat, with onboard dining and cosy cabins for a relaxing journey to the next destination.
Discover Tenerife. Become a Destination Expert.
Launching in November: Tenerife’s new travel trade platform.
Access exclusive training, practical tools, destination insights and professional resources to explore the island’s unique experiences and inspire your clients. Build your Tenerife expertise and gain the knowledge to recommend the island with confidence.
Discover a world of colour and wonder. Walk among millions of flowers, awaken your senses and enjoy a day together that you’ll remember. From iconic tulips to inspiring pavilions, spring truly begins at Keukenhof. Come, explore and enjoy.
In 2027, Keukenhof is open from March 18 until May 9.
How would a 7% increase in retail price impact Europe's competitiveness?
This is what US-based retailers* expect would happen:
Thanks to all of you who responded to the survey. We will keep you informed on the progress of this proposal and will continue to argue for a more competitive Europe.
* Analysis of other markets to come
Disturbances in France
Feedback from tour operators and accommodation providers suggests that organised tourism is proving remarkably resilient. While some operators have reported increased enquiries about safety, contingency plans and potential itinerary changes, the overwhelming majority have experienced little or no disruption, with tours continuing as planned and groups successfully avoiding affected areas.
A small number of cancellations and destination changes have been reported, particularly from Asian markets, but these seem to remain isolated cases. Reassuringly, travellers currently in France are reporting positive experiences and feeling well looked after.
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Pompeii | Italy From 2027, Pompeii Archaeological Park will replace the current Pompeii Express and Pompeii Plus tickets with a single ticket. | | Vatican | Italy For 2027 bookings, a new ticketing system will introduce limited allocations for accredited operators, based on past performance and conduct. |
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Schengen Visa Code ETOA responded to a European Commission call for evidence prior to a review of the Schengen Visa Code planned for 2027, providing industry perspectives from source markets seeking better visa facilitation. 
| | EES & ETIAS Please continue to report any persistent problems related to EES on arrival or departure to us, including any operational or sales implications.
An ETIAS communication meeting planned for late September in Brussels was postponed. 'Several months' notice will be provided prior to launch.
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Tourist Tax | Spain Barcelona is planning to increase the surcharge on the tourist tax for cruise passengers staying in the Port of Barcelona for 12 hours or less.
Bilbao has approved the tourist tax rates for 2027. | | Road Closures | Bibury, UK Road closures are scheduled in and around Bibury during autumn and early winter. Given the uncertainty surrounding future works, operators are encouraged to consider diverting tours away from Bibury over the next six months where practical.
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Tags: ETOA
