MPB, the world’s largest online platform for used photo and video equipment, surveyed 1,000 British holidaymakers to uncover their holiday habits. On average, Brits spend £136.21 on holiday extras purely for the sake of a photo opportunity, with over a quarter (27%) forking out £200–£500 on a room upgrade alone to make their accommodation more photogenic.
Meanwhile, more than half (54%) have returned to the same spot on holiday multiple times to get a better photo – led by Gen Z (aged 18-29)1, 80% of whom admit to retracing their steps for the perfect shot.
Photography ranks as second most important holiday activity
Photography has overtaken traditional holiday activities as the most important part of a Brit’s trip. Almost two-thirds (64%) of respondents deem “taking photos” an important part of their getaway, second only to “dining at a nice restaurant” on 66%.
Other activities ranked by order of importance include: Visiting museums or cultural sites (63.6%), shopping (63.4%), sightseeing (63.1%), and trying local food (61%).
A further 22% of Brits go as far as to say taking photos is an essential part of their holiday.
The most photographed holiday subjects, revealed
With a holiday full of new experiences and landscapes, how exactly are Brits spending their time behind the camera?
The survey found that holidaymakers spend an average of 2 hours and 8 minutes a day taking photos on their trip. And almost one in five (19%) spend 4 hours or more doing so - that’s half of a working day.
Gen Z spend the longest behind the camera, averaging 2.86 hours a day, followed by Millennials (aged 30-45) at 2.39 hours, Gen X (aged 46-61) at 1.82 hours, and Baby Boomers (aged 62-80) at 1.65 hours.
Not every subject gets equal attention, though. Brits are most patient when photographing wildlife and beach or landscape scenes, spending 23.28 and 22.88 minutes respectively - nearly 10 minutes longer than they’ll spend capturing an outfit or look (14.03 minutes).
In fact, Brits are such keen holiday photographers that over one in five (21%) post their photos to social media within just a few hours of taking them.
Brits are willing to rearrange holiday plans to photograph golden hour.
Tags: MPB
