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For the first six months of 2026, total revenue generated across the alliance’s hotel portfolio increased by 17% year-on-year. GHA attributed the performance to sustained travel demand across its operating regions.
Room nights booked by loyalty programme members rose by 21% year-on-year during the second quarter. Across the first half, member room nights increased by 27%, reflecting higher occupancy, longer stays and increased loyalty activity at member properties.
Cross-brand revenue reached US$132 million in Q2, representing a year-on-year increase of 32%. This category includes bookings made by loyalty members at a GHA hotel brand other than the brand through which they originally joined the programme.
The alliance said cross-brand bookings generate incremental revenue for hotel owners through its shared loyalty platform. Meanwhile, total D$ redemptions increased by 41% year-on-year during the quarter, as members used the programme’s digital rewards currency towards accommodation costs and experience purchases.
Chris Hartley, CEO of Global Hotel Alliance, said: “Our Q2 2026 results demonstrate the continued strength of the GHA DISCOVERY platform and the value of our alliance model. Double-digit growth in total revenue, room revenue and cross-brand activity, despite the regional conflict in the Middle East, shows that members are continuing to travel, engaging more deeply across our brands, and delivering significant incremental revenue to our hotels,”
International travel remained the largest contributor to GHA hotel revenue during Q2 2026. International stays generated US$476 million in room revenue, an increase of 12% year-on-year and equivalent to 68% of total room revenue.
International room nights increased by 21%, while the number of international stays rose by 22%. Long-haul journeys were particularly prominent during the quarter. Domestic room revenue also increased by 16% to US$220 million.
Italy ranked as the leading destination by revenue generated from international member stays during Q2, recording a 21% increase compared with the same quarter of 2025. Spain ranked second, with growth of 35%, followed by Thailand, where international stay revenue increased by 22%.
The Netherlands ranked fourth, with an increase of 9%, while the United Kingdom completed the five leading international destinations with growth of 79%. Italy, Spain and Thailand therefore formed the top three destinations for international member stays during the quarter.
The United States remained GHA’s largest international feeder market, generating US$86 million in Q2. The market accounted for 18% of total international room revenue.
The United Kingdom ranked as the second-largest source market, followed by China, Germany and Australia. Travel patterns varied across the five leading feeder markets.
Travellers from the United States recorded strong demand for the United Kingdom, Italy, the Netherlands and Spain. UK members mainly travelled to Spain, Portugal and Italy for European trips, while Thailand was their leading long-haul destination.
German members favoured the Netherlands, Spain, Thailand and Italy. Australian members mainly travelled to Singapore, Indonesia, Thailand and Fiji, while travellers from China selected Singapore, Thailand and Malaysia among their principal international destinations.
New member enrolments increased by 36% year-on-year during Q2 2026. The alliance said the increase expanded the number of travellers using its hotel portfolio and loyalty programme ahead of the second half of the year.
GHA also added 31 properties during the second quarter and surpassed 1,000 hotels across its portfolio during the first half of 2026. Four hotel brands joined the alliance during the period: Almanac Hotels, Regal Hotels, STORY Hotels and TemptingPlaces Collection.
The additions expanded the alliance’s geographical coverage and increased the range of hotel options available to members across its international portfolio.
GHA stated: “These results reflect the growing appeal of our global portfolio, the strength of demand for international travel, and the increasing loyalty of members who are choosing to stay within the GHA ecosystem more often. Despite ongoing market uncertainty, our sustained momentum – further reinforced by the strength of collaboration across our growing network of brands – gives us confidence in delivering another strong and resilient performance in the second half of the year.”
