The research found that the proportion of corporates offering business travel-related benefits as part of their employee value proposition increased from 18.57% to 20.17% over the past 12 months.
Among these organisations, 5.88% include bleisure travel opportunities within their employee benefits programmes, allowing staff to combine business trips with leisure activities. A further 1.68% permit workcations, enabling employees to work remotely from travel destinations for extended periods.
At the same time, the percentage of organisations that do not use business travel as a talent attraction or retention tool declined from 57.14% last year to 52.1%.
The findings suggest increasing recognition among human resources teams of the importance that travel experiences hold for employees, particularly Millennials and Generation Z workers. The trend also reflects the growing acceptance of extending business trips for personal travel and the continued rise of digital nomad working practices.
Louis Magliaro, Executive Vice President of The BTN Group, said: “We’re seeing a real shift in how organisations think about business travel. It’s no longer viewed purely as a cost centre, but becoming a meaningful part of the employee value proposition. For younger talent especially, the opportunity to travel, blend work with leisure and experience new cultures is a powerful differentiator. This data shows HR teams are recognising that, and Business Travel Show Europe will be the place to find shortcuts to designing a travel policy that can support attraction, retention and employee experience.”
The research also highlights the broader role business travel plays within organisations, extending beyond logistics and transportation. Areas such as employee wellbeing, cost management, compliance, sustainability and workforce attraction are increasingly linked to travel policy decisions.
According to the organisers, Business Travel Show Europe brings together travel and mobility suppliers alongside conference sessions covering topics including sustainability, artificial intelligence, geopolitics, cost control and employee experience, providing resources for organisations seeking to align travel programmes with wider business objectives.
Tags: Louis Magliaro, BTN Group Business Travel Show Business Travel
