At the GBTA Convention 2026, August 3–5 in Chicago, you’ll gain access to 15 dynamic education tracks designed to help you navigate change, drive innovation, and lead with confidence in a rapidly evolving industry.
One of the tracks this year is Technology/Innovation, where travel leaders and technology experts will tackle the biggest questions shaping the future of managed travel.
From AI and automation to implementation strategy and modern service expectations, these sessions deliver practical insights you can actually use.
Here’s a preview of what’s waiting for you:
- Travel’s Tech Awakening: What Scales, What Fails, What’s Next - There’s no shortage of innovation in travel, but what actually works in the real world? In this buyer-led panel, travel managers share firsthand lessons on evaluating new technology, building business cases, implementing change, and measuring success. Hear what scaled, what stalled, and what failed, and walk away with strategies you can apply immediately.
- Top 5 Challenges to Successful T&E Technology Implementations - Technology deployments are rarely as simple as they seem. This session explores the most common obstacles organizations face during T&E technology rollouts, from delays and expectation gaps to ROI challenges, and provides actionable tips to help ensure successful implementation.
- Your SLA Called From a Flip Phone. It’s Stuck in Y2K. Time for an Upgrade! - Today’s service expectations demand modern metrics. In an AI-enabled world where responses happen in seconds, outdated KPIs no longer tell the full story. This lively session rethinks traditional SLA measurements and introduces smarter, more relevant benchmarks for today’s travel programs.
And that’s just some of the 15 education tracks and sessions available at Convention.
Whether you’re focused on technology, procurement, leadership, meetings, sustainability, or traveler experience, Convention offers unmatched opportunities to learn, connect, and grow alongside the industry’s top professionals.
Register now before prices increase on May 27 and secure your place at the business travel industry’s biggest learning event of the year.
Tags: business travel Chicago GBTA
