“This collaboration reflects Penang’s continued commitment towards building a more sustainable and future-ready business events industry. The introduction of electric vehicles into the ecosystem of conferences and business events is a meaningful step in supporting greener mobility solutions while enhancing the overall visitor experience. Partnerships such as this not only strengthen Penang’s position as a preferred business events destination, but also reinforce our aspirations towards responsible and sustainable economic growth,” said YAB Chow Kon Yeow. Chief Executive Officer of PCEB, Mr. Ashwin Gunasekeran, said the collaboration represents another important step in fostering strategic partnerships that contribute towards the continued growth of Penang’s business events industry. “This collaboration reflects the growing importance of strategic partnerships in strengthening Penang’s business events ecosystem. By bringing together the business events and automotive industries, we are able to create greater opportunities for engagement, innovation and industry visibility, while further enhancing Penang’s position as a leading destination for regional and international business events,” said Mr. Ashwin Gunasekeran. According to Chief Operating Officer of EON Berhad, Azwan Yahaya, "This collaboration reinforces EON’s commitment to accelerating sustainable mobility across Malaysia. Through our multi-brand electric vehicle portfolio, we can actively support Penang’s green ambitions by delivering cleaner, more efficient transport solutions. This partnership demonstrates our shared determination to drive meaningful progress towards a low-carbon future." The collaboration is also expected to enhance brand engagement and create meaningful opportunities for participation across conferences, exhibitions, forums and industry-related events held in Penang. As Penang continues to strengthen its standing as one of the region’s leading destinations for business events, collaborations such as this demonstrate the importance of industry partnerships in driving economic growth, innovation and long-term development.
