News 04 | AI, trust and the human factor: a transformative journey

 

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The way people plan and book travel is changing faster than the industry can adapt. AI, social platforms, and new purchasing behaviors are reshaping every stage of the customer journey. What emerges from the dialogue among experts is clear: technology does not replace human value in travel, it concentrates it in the moments that truly matter. Why the journey begins at the moment of booking and what this means for those who sell travel How AI frees consultants from repetitive tasks so they can focus on their real role: understanding people Why customers are already omnichannel even when they don’t realize it Why the true luxury of the future won’t be having endless options, but feeling truly understood even in needs that are hard to express The cultural challenge facing Italian travel distribution and why market complexity is an opportunity, not a threat From booking as an emotional act to consulting as a process of building trust: Domenico Pellegrino, CEO of Bluvacanze and President of AIDIT, explains how travel distribution is reinventing its role in a market transformed by artificial intelligence. BIT’s event dedicated to travel agencies has officially launched: 16 focus groups across as many Italian cities to give a voice to travel agencies, understand how intermediation is evolving, and enhance the role of those who provide travelers with security and expertise every day. bit.fieramilano.it ORGANIZATION OFFICES: Fiera Milano S.p.A. REGISTERED OFFICES: Piazzale Carlo Magno 1, 20149 Milano - Tel.: +39 02.4997.1 The data used to send this message was provided by yourself during fairs‚ exhibitions and events at Fiera Milano. It is handled both manually and electronically by our structures and staff in order to send communications concerning similar events and initiatives and connected services. To consult or modify your data or to stop receiving further communications of this type [artt. 15-22 Regolamento (UE) 679/2016]‚ please contact: Fiera Milano SpA - S.S. del Sempione, 28 20017 Rho (MI) PHONE +39 024997.1 - EMAIL privacy.visitatori@fieramilano.it or the Data Protection Officer of Fiera Milano, at the same offices, e-mail address dpo@fieramilano.it . The data subject also has the right to lodge a complaint with the Italian Supervisor Authority, whenever he deems it necessary for the protection of her/his rights. To stop receiving further communications, please, click here. Tags: Bit