At the core of Bridgify’s proposition is an AI-native experiences infrastructure platform providing access to more than one million curated experiences, sourced from global suppliers and enhanced by proprietary AI recommendations algorithms to match the right experience with the right traveler. This further expands the depth and distribution capabilities of the experience portfolio available through HBX Group.
Bridgify technology is designed to simplify how this supply is accessed and deployed. Through API-based connectivity and white-label solutions, partners and clients can integrate experiences into their core product offering, launch fully branded marketplaces more quickly and deliver more tailored traveler experiences, according to the companies.
“This acquisition reflects our continued focus on combining technology and data to simplify the travel industry,” said Nicolas Huss, CEO, HBX Group. “By bringing Bridgify into HBX Group, we are not only expanding access to curated experiences but also further enhancing how our ecosystem connects experiences supply and distribution. We see opportunities to apply this technology more broadly, accelerating innovation in areas such as AI, automation, personalization and how content is distributed and delivered across our ecosystem, while reducing the complexity of integrating and scaling travel products across the group.”
Amit Shamni, CEO, Bridgify, added, “Joining HBX Group marks an important milestone for Bridgify. We have built our solution to simplify how global experiences are accessed, integrated and personalized at scale and we see a strong alignment with HBX Group’s vision for a more connected travel ecosystem. Together, we can scale these capabilities across a global network and deliver more flexible and innovative solutions for partners.”
Tags: Amit Shamni Bridgify technology Nicolas Huss, HBX Group
