With a presence in more than 50 cities and 15 brands and a strong multibrand pipeline of additional hotels under development, Mexico plays an important role in Wyndham’s international strategy. Powered by several years of steady domestic demand, international tourism and sustained investment in major coastal and urban markets, Mexico continues to be a significant contributor to Wyndham’s international portfolio, which carries an average FeePAR premium of approximately 20% compared to the company’s existing international system.
In 2025, Mexico welcomed roughly 47.8 million visitors, generating nearly $35 billion in foreign-exchange revenue. With a goal of growing international arrivals by double digits over the next five years, the country is aiming to become one of the world’s top five most-visited destinations by 2030, according to the company.
“Mexico continues to be an important market for Wyndham, and our brands continue delivering the performance owners and strategic partners rely on,” said Gustavo Viescas, president, Latin America & the Caribbean, Wyndham Hotels & Resorts. “That momentum is opening doors for us to grow in high-potential locations across the country. As we add new hotels, we’re staying focused on delivering exceptional guest experiences and supporting both Mexico’s iconic and quickly emerging destinations.”
Wyndham has continued to accelerate its presence in Mexico through the long-standing collaboration of key operating partners who have driven growth for many years—particularly across primary and secondary urban destinations. Groups such as Alzen, with more than 1,300 rooms, and Bel Air, with more than 700 rooms, as well as Optima, Grupo Hola, FibraHotel and Fibra Inn, have each played a role in strengthening Wyndham’s nationwide footprint.
At the same time, the company has further expanded through a series of multi-hotel partnerships that continue to broaden its reach across the country and beyond. Among them:
Grupo MX Hotels: The group behind the Hotels MX brand strengthened its long-term growth strategy last year by partnering with Wyndham. The agreement incorporates more than 800 rooms from 15 hotels into Trademark Collection by Wyndham, expanding the brand’s presence in key markets. Top hotels include Hotel MX Congreso CDMX, Trademark Collection by Wyndham and Hotel MX Más Centro CDMX, Trademark Collection by Wyndham.
Decameron All-Inclusive Hotels & Resorts: In 2023, the company signed a deal with Wyndham, bringing more than 2,600 rooms across nine all-inclusive resorts throughout Latin America—including three locations in Mexico: Grand Decameron Complex Bucerias, A Trademark All Inclusive, Decameron Isla Coral Guayabitos Ramada All Inclusive Resort and Grand Decameron Los Cabos, A Trademark All Inclusive Resort.
Viva Resorts by Wyndham: One of Wyndham’s longest-standing partners throughout the region, Viva Resorts owns and manages nine all-inclusive resorts throughout Mexico and the Caribbean, including two resorts in Playa del Carmen: Viva Maya by Wyndham, A Trademark All Inclusive Resort and Viva Azteca by Wyndham, A Trademark All Inclusive Resort. All nine resorts—totaling more than 3,700 rooms—are part of Wyndham’s Trademark Collection brand.
Palladium Hotel Group: In 2022, the company entered into a strategic alliance with Wyndham, adding more than a dozen upper-upscale and luxury resorts in Mexico and the Caribbean to the Wyndham’s Registry Collection Hotels brand. The alliance expanded in 2024 to include five additional resorts throughout Spain. Top locations in Mexico include Grand Palladium Kantenah Riviera Maya, All Inclusive Resort, and TRS Coral Costa Mujeres, a Registry Collection Hotel, among others.
“Mexico remains one of our most active development markets,” said Maria Carolina Pinheiro, VP, development, Latin America & the Caribbean, Wyndham Hotels & Resorts. “Owners value the strength of our brands, the reach of our commercial engine and the hands-on support of our teams. As long-term interest continues growing in both established and emerging destinations, we’re continuing to expand alongside owners and partners who recognize Wyndham as the right fit for their next chapter.
Tags: Decameron All-Inclusive Hotels & Resorts Grupo MX Hotels Maria Carolina Pinheiro, Wyndham Hotels & Resorts
