In the initial phase, 25 properties will join the portfolio as part of the WorldHotels Crafted collection, which focuses on hotels with distinct identities, creative design and experiences reflecting the character of their destinations. Following the addition, the WorldHotels Scandinavian portfolio will reach 37 hotels.
The agreement provides De Historiske members with expanded distribution across the United States, the United Kingdom and the European Union, while strengthening WorldHotels’ footprint in Norway across coastal, fjord, urban and mountain destinations.
Ron Pohl, President of WorldHotels, said: “We are proud to welcome De Historiske into the WorldHotels portfolio. This partnership brings together two brands united by a shared commitment to authenticity, heritage, and exceptional guest experiences.”
He added: “De Historiske represents some of the most characterful and culturally significant historic hotels and restaurants in Scandinavia, each with a story that spans generations. We are excited to work together to further our mission of celebrating the individuality of each hotel and connecting travelers to destinations rich in stories, heritage and meaning around the world.”
The expansion broadens WorldHotels’ reach beyond major urban centres, creating a more diversified portfolio across Norway for both leisure and business travellers.
Johan Michelson, CEO of BWH Hotels Scandinavia, stated: “This is a collaboration that is fully in line with our values. We seek partnerships with hotels that are run with passion, have a clear identity and wish to preserve their distinctive character, while also recognizing the strength of collaborating on visibility and loyalty.”
He added: “By working with De Historiske, we are strengthening our focus on hospitality and experiences. It is a natural step in our growth strategy in Scandinavia and an opportunity to reach more guests who are looking for something more than just a room.”
Among the initial properties joining the portfolio are Bekkjarvik Gjestgiveri, Kviknes Hotel and Sundvolden Hotel. Additional De Historiske properties are expected to be incorporated in future phases.
Nils Henrik Geitle, CEO of De Historiske, said: “Our hotels in De Historiske will contribute to WorldHotels while also attracting more international guests to cultural and heritage tourism at unique historic sites in Norway. Norway is a unique destination, and we look forward to welcoming guests from all over the world through our collaboration with WorldHotels.”
The partnership aligns both organisations around a shared focus on independent properties that emphasise local heritage and destination-driven experiences.
Tags: Johan Michelson, BWH Hotels Scandinavia Nils Henrik Geitle, De Historiske Ron Pohl, WorldHotels
