Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)
(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).
The weekend wrap-up: Stages of AI adoption / Travel brands prioritizing commerce media / FCM's John Morhous on AI in corporate travel
Travel brands are exploring how to best implement artificial intelligence (AI) across their businesses internally and for customer-facing applications.
An opinion piece from Ragnar Fjölnisson of Kaptio highlighted that gains won’t only come in automating tasks but also bringing insights to the surface.
In the piece which was our most read this week, he presented tree phases of AI adoption applied to the multi-day tours segment. He offered examples and learnings for the whole industry—and pointed out where some companies might fall short.
Uber recently reported its advertising network reaped $2 billion in annual revenue in 2025. It’s no surprise therefore that more travel brands are looking to monetize their traffic in the same way.
Senior reporter Morgan Hines delved into the trust gap with AI and agentic booking this past week. Industry executives stressed the need for technology that enables safe transactions alongside a user experience that consumers can trust.
We also looked at AI and the need for guardrails in the complex corporate travel world. In a Q&A, Flight Centre Travel Group’s John Morhous shared the AI journey and strategy for its brands FCM and Corporate Traveller.
We rounded out the week with an article by Arival co-founder Douglas Quinby, on the share of experiences booked through online travel agencies. The piece, based on joint research from Phocuswright and Arival, discussed why OTAs don’t have a larger slice of the pie and the opportunity ahead.
