Over the past 12 months, the Group has signed more than 15 hotels, representing approximately 2,500 rooms, while also entering new markets such as the Democratic Republic of Congo and Zimbabwe. Radisson Blu continues to anchor the Group’s presence, while the Radisson brand is experiencing the fastest growth, supported by conversion opportunities and an active development pipeline.
In the last five years, Radisson and Radisson Blu have ranked among the most signed hotel brands in Africa, with a high share of openings. Priority markets include Morocco, South Africa and Nigeria, where the Group is expanding its footprint and diversifying its brand presence.
“We’ve crossed the 100-hotel mark in Africa by staying true to our plan, focusing on where we can lead, moving fast on quality conversions, and partnering with owners who share our ambition. The next phase is about depth in Morocco and Nigeria, a smarter footprint in South Africa, and a stronger resort offering that matches where travelers want to go. Our pipeline is built to open, not just to announce. That is why our conversion share is high, our time to market is short, and our brands are gaining ground in the cities and resort destinations that matter most.” said Ramsay Rankoussi, Regional Chief Development Officer at Radisson Hotel Group.
Nigeria remains a key market, with 13 hotels in operation and pipeline. Abuja is a focal point, with three properties under development totaling 458 keys. In South Africa, the Group is focusing on Cape Town, expanding into secondary cities such as Durban and Pretoria, and strengthening its presence in leisure destinations including Kruger National Park, Sun City and the Garden Route.
Radisson Hotel Group is also planning entry into Zanzibar and exploring opportunities across Namibia, Botswana and Zambia, particularly in nature-based hospitality segments such as lodges and safari experiences.
Conversions continue to play a central role in the Group’s expansion strategy. Over the past five years, more than 15 hotels, representing nearly 3,000 rooms, have joined the portfolio through conversion, supporting faster market entry and operational scalability.
Recent signings reflect a diversified pipeline across city hotels, resort destinations and serviced apartments. Developments include Radisson Blu Kinshasa and multiple properties in Lubumbashi in the Democratic Republic of Congo, as well as projects in Morocco, Egypt, Nigeria and Zimbabwe.
In Morocco, the Group is expanding with new projects in Casablanca, Rabat and Marrakech, including conference-focused and resort developments. In Egypt, upcoming projects include a large-scale Red Sea resort in Ain Sokhna and serviced apartments in Sheikh Zayed City.
In Nigeria, pipeline developments include new hotels in Aba and Yenagoa, as well as a Radisson Collection property in Lagos’ Victoria Island. In Zimbabwe, projects include serviced apartments in Harare and a resort near Victoria Falls.
The Group continues to expand its presence across more than 30 African countries, combining growth in established markets with selective entry into new destinations, supported by a mix of conversions and new developments.
