The initiative follows the introduction of the company’s first two brands and reflects its development as an owner-focused hospitality platform supported by institutional capital.
To support the programme, Landingplace Holdings has established a corporate bond framework with an assigned International Securities Identification Number (ISIN), eligible for trading through London-based over-the-counter markets. The structure provides access to institutional-grade capital markets infrastructure to support hotel acquisitions and repositioning aligned with the company’s conversion-focused brands.
The platform will initially focus on a limited number of corporate demonstration properties, designed to showcase the Landingplace operating model and provide case studies for prospective franchise partners. These properties aim to demonstrate operational standards and brand positioning through real-world applications.
Jeremy Bratcher, CEO and co-founder of Landingplace Hotels, stated: “From the beginning, Landingplace was designed as an owner-first platform built by operators who understand the realities of hotel ownership. Launching Landingplace Holdings allows us to put that philosophy into action by acquiring and converting properties ourselves, demonstrating the operational efficiencies and flexible brand standards we’re offering to the market.”
Landingplace Holdings will prioritise the acquisition and conversion of midscale hotels into Landingplace Suites, the company’s extended-stay brand, and Landingplace Select, a select-service brand designed for shorter-term stays. The ownership platform is intended to complement franchise development by creating high-visibility demonstration assets.
Jacob Amezcua, President and co-founder of Landingplace Hotels, added: “Many owners evaluating new brands want to see real-world examples before making a decision. By actively acquiring and repositioning hotels ourselves, we’re able to demonstrate exactly how our operational model performs in the marketplace.”
The bond programme has been structured in collaboration with Wolfline Capital and JTC Group, which will serve as registrar and provide administrative support. The programme utilises recognised settlement infrastructure, including Euroclear and CREST, and is expected to be listed on the London Stock Exchange.
Jeremy Bratcher noted: “Access to institutional-grade capital markets infrastructure allows us to approach acquisitions with discipline and scalability. Our goal is to build a small portfolio of corporate-owned properties that showcase the brand and create momentum for franchise growth across the system.”
Several ownership groups and prospective franchise partners are currently evaluating conversion opportunities alongside the company’s acquisition strategy, as Landingplace develops its initial portfolio of branded properties.
Jacob Amezcua stated: “Owners today are facing a rapidly changing landscape. By actively participating as owners ourselves, we’re able to demonstrate that the Landingplace model isn’t just theoretical—it’s something we’re willing to invest in and operate alongside our franchise partners.”
The company indicated that the ownership platform is designed to complement its franchising strategy, providing operational examples while supporting early system growth.
Jeremy Bratcher added: “Our goal has always been to build a scalable franchising platform. The corporate ownership program simply allows us to accelerate early momentum and provide real examples of how the Landingplace model works in practice.”
The bond programme supporting Landingplace Holdings was developed with Wolfline Capital, a global investment banking firm specialising in structured capital markets transactions, and JTC Group, a global professional services provider acting as registrar and administrative partner.
Nikita Dolgii, Managing Partner at Wolfline Capital, stated: “Landingplace represents a new generation of hospitality platforms designed around owner economics and operational efficiency. The capital structure supporting Landingplace Holdings provides the company with a scalable framework to execute its acquisition and conversion strategy.”
Tags:Nikita Dolgii, Wolfline Capital Jeremy Bratcher, Landingplace Hotels Jacob Amezcua
