Become Our Next Face of the Future! ✨ Guess Where We're Heading to for PAS 2027?

 

Tourism professionals from over 30 destinations will join PATA Annual Summit 2026 in Gyeongju and Pohang, Korea (ROK) this May! Looking to make your brand known and connect with key industry stakeholders? Become an Event Sponsor Already registered? Check your inbox to learn how to set up the PATA Events Hub app, powered by Jublia. Calling for PATA Face of the Future 2026  Rise like the star that you are. Become PATA Face of the Future 2026 and make your voice heard! Nominations can be made by yourself or a third-party. Applications close: June 15, 2026 Make a Nomination PATA UPDATES

PAS 2027 We're Heading to Sanya, Hainan, China! Sanya's blue waves and year-round sunshine are set to welcome the next edition of the PATA Annual Summit! More information coming soon. Meanwhile, prepare for the action and... Save the date >  |  Learn more about the event > MEMBERSHIP Welcome New Members We are delighted to welcome three new members to the PATA Community: Roaming Tours & Travels Sichuan Xinyiyuan International Travel Agency Co., Ltd YELLOW BALLOON Learn more about our members > YOUTH PATA Youth Sympoisum 2026 @ PAS Join the session to hear key discussions on responding to evolving global realities from:  Sharzede Datu Haji Salleh Askor, CEO, Sarawak Tourism Board  Julinus Jeffery Jimit, CEO, Sabah Tourism Board  Jennifer Chun, Director of Tourism Research, Hawaii Tourism Authority  Jules Shin, Area Manager for Korea, Booking.com  Ben-Jie Lim, Chief People & Partnership Officer, AirAsia MOVE and more! Registration is complimentary > GOLD AWARDS 2026 Submission Ends May 15 From creative digital marketing campaigns to sustainability-driven initiatives that have made a real difference, this is your moment to showcase the very best of your ideas, impact, and innovation. Be celebrated for your excellence. Apply Now > PATA MEMBER & CHAPTER UPDATES DESTINATION Tahiti Tourisme Wins a 2026 Travel d’Or in the “Advertising Campaign” Category   Tahiti Tourisme has secured a top honour at the 2026 Travel d’Or awards for its advertising campaign, Follow Your Feelings. Produced by an Australian agency, the campaign won a special prize following a public vote in Paris. This recognition highlights the creative excellence of the Tahiti Tourisme teams and their French representatives. It marks another successful year for the office within the global travel industry. Read more > ANNOUNCEMENT Tourplan Appoints Eduard Liebenberger as Chief Technology Officer   With over 25 years of global experience, Liebenberger will focus on cloud-native architecture and AI integration. This strategic move aims to streamline workflows for over 450 tour operators and destination management companies worldwide. Discover how Tourplan is accelerating its technology roadmap to empower clients in an evolving travel market. Click for the full story > ANNOUNCMENT TreeHouse Villas Koh Yao in Phang Nga Highlights Island Experience Following Global Recognition for 2026   TreeHouse Villas Koh Yao is spotlighting its immersive adults-only experiences as Phang Nga gains global recognition as a top welcoming destination for 2026. The resort features unique villa designs nestled within an ancient rainforest, offering seclusion and tranquility. Guests can enjoy curated island-hopping excursions to Hong Island, wellness sessions and jungle exploration. Learn more > PATA MEMBER OFFER Dodo 4 Kids: What Your Business Gets, and Why It Matters   PATA members can now access Dodo 4 Kids, a free resource library designed to enhance the experience for travelling families. By joining the SUNx Climate Friendly Travel Registry, businesses unlock educational eBooks, activity sheets, and animated episodes focused on environmental protection. These tools allow hotels and operators to demonstrate sustainability credentials while engaging young guests. Join today > MORE MEMBER & CHAPTER NEWS

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