Launched in London in 2007, YOTEL has expanded to key markets like New York, Miami, Tokyo, Amsterdam, Glasgow and Singapore with smart, efficient room designs that feature the YOTEL SmartBed, which can transform from a flatbed to a sofa with the touch of a button, and tech-forward features like automated luggage storage.
Select by Hilton is designed to grow into a brand that creates new ways to stay for guests, with the trust, confidence and perks they expect from Hilton, according to the company. High-quality, established hotel brands that join Select by Hilton will retain their own identities and brand management while connecting to the Hilton Honors loyalty program and having access to the benefits of Hilton’s distribution and technology platforms.
“The addition of YOTEL to Hilton’s network is the latest example of our commitment to capital-efficient growth through a relationship that is both complementary to our existing brand portfolio and offers guests thoughtfully designed, sleek new ways to stay with Hilton in key urban locations around the world,” said Christian Charnaux, EVP/chief development officer, Hilton. “This agreement further strengthens our network effect by connecting a beloved independent brand like YOTEL into the powerful Hilton Honors network and commercial distribution system, while preserving what makes the brand unique.”
Phil Andreopoulos, YOTEL CEO, said, “Hilton brings unmatched global distribution and loyalty scale to our brand and business. YOTEL’s relationship with Hilton allows us to expand our reach while staying true to who we are. What changes for YOTEL is access—not identity—in a capital-light, and scalable way.”
Once integrated into Hilton’s network, Hilton Honors members staying at participating YOTEL properties will have access to the benefits of Hilton Honors.
The first hotels are expected to be available for booking through Hilton channels later in 2026.
