HBX expands Traveloka partnership

 B2B travel tech firm HBX Group  today expanded upon of its long-standing partnership with Indonesia based Traveloka.

The partnership will further broaden the distribution of locally contracted hotel content across the Asia-Pacific region.

The expanded agreement was signed during HBX Group’s MarketHub Asia event in Bali.

Traveloka will integrate more than 40,000 hotels in APAC, with a strong focus on Indonesia, into HBX Group’s supply ecosystem.

By deepening the partnership in both directions, the companies aim to unlock additional growth.

Xabi Zabala, Chief Sourcing and Operations Officer said: “By integrating Traveloka’s extensive, locally contracted APAC portfolio into HBX Group’s platform, we expand our regional coverage, diversify our supply beyond traditional chains, and bring more relevant content to our customers globally.”

Over several years of collaboration, HBX Group and Traveloka have achieved steady volume growth with stronger conversion rates.

HBX Group owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun.

It has a presence in more than 170 countries and a workforce of more than 3,500 people worldwide

Tags: Xabi Zabala Traveloka HBX Group